Aaron V. Email & Phone Number

New York, NY, US

New York, New York, United States

Cambridge, Massachusetts, United States

• Lead a five-person in-house content production team focused on marketing Harvard College. Exceed marketing goals by leading staff, aligning content and creative strategy with business objectives, consulting.
• Established content production pipeline to fuel an “always on” social media campaign which organically earned over 18,000,000 views and 300,000 followers across TikTok, Instagram, and YouTube.
• Oversee $150,000+ annual operating budget and allocate resources to support video and creative design projects.
• Maintain project calendar, prioritize tasks, and develop KPIs and creative briefs to address strategic marketing priorities. Gather and analyze engagement data to inform content development and strategy.
• Develop creative strategy and manage end to end production for 100+ innovative video projects annually. Work cross-functionally to execute projects against campaign requirements and ensure timely project completion.
• Concept, film, and edit social media content to meet strategic communication goals for Harvard College. Manage pre-production, logistics, filming, editing, and publication of compelling content for social, email.

• Founded the Content Lab. Hired and trained staff, procured equipment, outfitted facilities, and managed budgets.
• Conducted an initial scoping exercise to define the target audience and understand what content would resonate.
• Developed and implemented project management and training systems to coordinate interns and part-time staff.
• Produced innovative multimedia content for the Harvard College Office of Admissions & Financial Aid.

• Managed digital communications for HHI. Developed content strategy and content calendar, produced media, and managed websites, social media channels, and email campaigns to support faculty research and thought.
• Developed content strategy and managed HHI’s digital communications (email, social media, blogs, etc.)
• Produced educational media for an eLearning community of over 55,000 humanitarian practitioners.
• Recruited over 50,000 survey respondents via paid ads on Facebook and LinkedIn for a faculty research project.

Boston, Massachusetts, United States

• Assisted the Communications Director with developing and maintaining MassINC’s digital profile through web and social media management, and creating digital media and video content.
• Produce podcasts and video journalism in collaboration with CommonWealth magazine reporters and staff.
• Led digital campaign and content production for StuckOnReplay, a digital criminal justice advocacy initiative.

• Managed all aspects of production and promotion of high-quality shows tailored to a YouTube and social-first audience. Managed projects and met deadlines so videos could air weekly on a Machinima, Inc. YouTube channel.