Aaron V. Email & Phone Number

New York, Ny, Us

New York, New York, United States

Cambridge, Massachusetts, United States

• Lead a five-person in-house content production team focused on marketing Harvard College. Exceed marketing goals by leading staff, aligning content and creative strategy with business objectives, consulting stakeholders, and managing projects.• Established content production pipeline to fuel an “always on” social media campaign which organically earned over 18,000,000 views and 300,000 followers across TikTok, Instagram, and YouTube.• Oversee $150,000+ annual operating budget and allocate resources to support video and creative design projects.• Maintain project calendar, prioritize tasks, and develop KPIs and creative briefs to address strategic marketing priorities. Gather and analyze engagement data to inform content development and strategy.• Develop creative strategy and manage end to end production for 100+ innovative video projects annually. Work cross-functionally to execute projects against campaign requirements and ensure timely project completion.• Concept, film, and edit social media content to meet strategic communication goals for Harvard College. Manage pre-production, logistics, filming, editing, and publication of compelling content for social, email, events, and more.• Develop and execute video projects to support marketing efforts for Harvard College. Manage screenwriting, pre-production, shooting, video editing, and delivery while consulting stakeholders.

• Founded the Content Lab. Hired and trained staff, procured equipment, outfitted facilities, and managed budgets.• Conducted an initial scoping exercise to define the target audience and understand what content would resonate.• Developed and implemented project management and training systems to coordinate interns and part-time staff.• Produced innovative multimedia content for the Harvard College Office of Admissions & Financial Aid.

• Managed digital communications for HHI. Developed content strategy and content calendar, produced media, and managed websites, social media channels, and email campaigns to support faculty research and thought leadership.• Developed content strategy and managed HHI’s digital communications (email, social media, blogs, etc.)• Produced educational media for an eLearning community of over 55,000 humanitarian practitioners.• Recruited over 50,000 survey respondents via paid ads on Facebook and LinkedIn for a faculty research project.

Boston, Massachusetts, United States

• Assisted the Communications Director with developing and maintaining MassINC’s digital profile through web and social media management, and creating digital media and video content. • Produce podcasts and video journalism in collaboration with CommonWealth magazine reporters and staff.• Led digital campaign and content production for StuckOnReplay, a digital criminal justice advocacy initiative.

• Managed all aspects of production and promotion of high-quality shows tailored to a YouTube and social-first audience. Managed projects and met deadlines so videos could air weekly on a Machinima, Inc. YouTube channel.