As the Head of Marketing at mijndomein.nl (part of The Sharing Group), I thrive on creating a culture of growth and experimentation. With a passion for data-driven strategies, I'm dedicated to exploring innovative solutions in marketing. My focus is on finding and using insights to drive success and continuous improvement.

We are a group of colleagues, brands, members and investors with a shared interest. Making more impact on society with less impact on the environment. In my roll as Head of Growth I was responsible for assisting our brands Mijndomein.nl, mywheels.nl and Hegg Energy on Growth marketing and conversion optimisation.

Responsible for the CRO program efficiency and effectivity optimisation, program maturing and program scaling for several clients: New-York Pizza, Tommy Hilfiger/ Calvin Klein/ Protest

As a conversion optimization specialist I help the Charity Lotteries in achieving their online goals and contribute to the development and realization of the online strategy.Responsible for the development and realization of the conversion strategy (mobile) websites VriendenLoterij .Responsible for setting up, coordinating and implementing conversion optimization projects.Systematically and structurally increasing the conversion on the websites and online campaigns

Managing bever.nl e-commerce platform and lead site redesign to support the company’s business objectives (i.e. revenue, qualified leads, brand presence, awareness).Facilitating all phases of web optimization projects including development, design, testing and production, within budget and on schedule.Creating and maintaining a positive customer experience across the website and other digital touchpoints.Building and maintaining the infrastructure – including data, tools, and processes to enable a positive online customer experience.Developing and managing digital content for the site.Bever, the leading outdoor & travel retailer in the Netherlands with 40 stores Bever stores in the Netherlands

Responsible for SEA, SEO, display, affiliate marketing, conversion optimization, project developmentHEMA, opened its first department store in Amsterdam on 4 November 1926. Founders Leo Meyer and Arthur Isaac wanted to open a department store for "ordinary" people. Before this, department stores were very much aimed at wealthy people and most store personnel spoke French. HEMA, as it would later become known, was the first department store of its kind in the Netherlands. Products were priced at 10, 25 or 50 cents. And from day one, the essence of HEMA was defined as: optimistic, unique, clear, reliable, accessible and as typically Dutch. In 1927, HEMA opened its first store was opened outside Amsterdam and just a year later there were ten HEMA stores in the Netherlands. In the 1950s, HEMA was the first franchise organisation in the Netherlands and is still the largest franchise operator in the Netherlands. From 1958 onwards, HEMA picked up the pace of its expansion, rapidly opening new stores across the country. Then in 1984, HEMA opened its first store abroad, in Belgium.The number of stores grew quickly and is still growing. Today, we have almost 700 stores in seven countries, with 10,000 employees serving over six million visitors every week. We remain loyal to our history, perfectly expressed in our brand essence: our products are always high quality, well designed and sold at a great price. All our products are developed in house, are sustainable and range from food to non-food articles. Which is why our products can be found in every household. In addition to our stores, we also offer 24/7 online shopping in all the countries in which we operate.

As an online marketeer I was responsible for the development, execution, analysis and optimization of the international online marketing activities of Keesing Games. - Online strategy and Goals- SEO Keesing sites- SEA keesing sites- Conversie optimalisatie/ Usability/- Affiliate Marketing- Other online marketing initiatives (social networks, e-newsletters, start pages)elegraaf Media Groep N.V. (TMG) is one of the largest news media companies in the Netherlands, with strong brands including De Telegraaf, DFT, Telesport, Metro, Autovisie, Privé, VROUW, the regional dailies – such as Haarlems Dagblad, Leidsch Dagblad and Noordhollands Dagblad – and national radio broadcasters Sky Radio, Radio Veronica and Classic FM.

Online marketing (SEA, SEA, email marketing). Building relations with 3rd parties, Content development

As an online marketeer I was responsible for the development, execution, analysis and optimization of the website.- Online strategy and Goals- Conversion optimization- Affiliate Marketing- Other online marketing initiatives (social networks, e-newsletters)