Ava Pham Email & Phone Number

Berlin, Germany

• Played a key role in the strategic merger of three products, help pivoting the company's strategy for enhanced integration and focus.• Unify product experience by streamlining design elements and eliminating redundancies in user flows, enhancing usability and coherence.• Responsible for end-to-end design work across different products and features.• Promote design awareness and user-centric mindset accross departments by running regular design and product events.

Berlin, Germany

Ho Chi Minh City, Vietnam

Vietnam Team Lead + Design Ops | Client - Indigo Group, Singapore• Project: EdTech Management Portal serving 12000+ students. • Planned and executed development sprints. (Team of 10)• Coordinated design & development, between Singapore & Vietnam team.• UX Evaluation & optimization, fixing usability issues.Senior UX Designer | Client - Land Transport Authority, Singapore • UX research & testing (focus group, interviews, co-creation, UEQ)• Designed a web app for nationwide monitoring of MRT machines.• Visual design for complex signaling, multi-station, multi-machine• Demo & pitches to key stakeholders for buy-in.

Singapore

https://www.youtube.com/watch?v=yK29vQJGiNUProduct Design• Industry mapping to define use cases of technologies• Process mapping for technology integration.• Started and designed a new product concept that got successful buy-in from customers (now tested in real operation) - view AssembleInteraction Design • In charge of UX design for all products, covering both web-app and mobile.• Multimodal interaction: screen-human, machine-human,object-human.• Took charge of the whole UX design process, from research, ideation, prototype to user testing.• Product demo & pitches to the team and key stakeholders for buy-in.Design system & Brand strategy • Defined & documented the UI language that is used across the technology suite. • Defined Speedcargo brand (in commercial use) - logos, fonts, colors• Designed communication materials: pitch deck, exhibitions, layouts, websites, brochures...etc.Additional core team tasks• Team budget monitoring• Communication and coordination with HQ for public relations, procurement & finance.

Singapore

Melbourne, Australia

Designed a flat-packed coffee table that can be easily assembled with minimal tools. Solved complex joinery geometry to create a new joinery method Created an intuitive assembly instruction manual for the user.The final design was fabricated and exhibited at Australian International Furniture Fair 2016

Master Of Science - Ms, Digital Innovation, Human-Computer Interaction Design, Cognitive Interaction

Master Of Science - Msc., Digital Innovation, Specialization In Human-Computer Interaction Design

Bachelor Of Fine Arts - Bfa, Industrial And Product Design, 4.12 / 5.00