Ashley V. Email & Phone Number

Worldwide, Fr

Working with Google's Gemini AI to provide clients with a more accurate and consistent approach to finding products on site using Vertex AI. We implement Vertex AI on site and then measure the improvement in performance compared to text based search. We show the impact on key e-commerce metrics like AOV, Revenue, Repeat Purchase Rate and LTV. We educate clients on the benefits of Retail Search and Vertex AI. Provided complete analytics strategy on a newly launched $100+ million global e-commerce website. Helped a billion dollar in revenue company migrate over their universal analytics to Google Analytics 4. Working with Google on a brand new feature offering. Brought in over $450k in new analytics work in the past year. Created brand new service offering for the firm, analytics wasn't being included in pitches before I created decks and materials to sell this. Training recent college grads into analytics to be staffed on current and future projects to help grow the new analytics practice. I create website analytics strategy plans, documentation, and road maps for massive organizations going through digital transformations. I help companies solve their data and analytics problems by providing fully encompassing plans to get all of their data organized and easily accessible by anyone in the company. I create training plans and provide demos and workshops to teach clients how to own their own data and use it as a means of enhancing their current job.Working with internal marketing team to enhance and improve existing company website.

I provide data analytics, website analytics and marketing analytics consulting to businesses of varying sizes. I bring my expertise of working both in-house and agency side to help these businesses improve their overall digital presence. I use extensive audits and analysis to provide data driven approaches to solving modern day tech problems. I tie business objectives to measurable outcomes and provide both technical and business strategy. I work mostly with non-profits, animal rescues, animal shelters, sanctuaries, vegan companies, vegan non-profits, and lgbtqia non-profits. I help them analyze and audit their existing digital and website presence and look for areas of improvement. I create analytics strategy plans that I then implement and help track. My goal is to increase awareness for these non-profits, drive more donations, help more animals get adopted, increase overall website engagement and bring more traffic to their websites. I also work with ecommerce and other small businesses to help them bring their businesses online and generate more leads and revenue.Other clients include non-profits, animal welfare organizations, automotive companies, start ups, and a wide range of other for profit companies.

London, England, Gb

Working with Google's Gemini AI to provide clients with a more accurate and consistent approach to finding products on site using Vertex AI. We implement Vertex AI on site and then measure the improvement in performance compared to text based search. We show the impact on key e-commerce metrics like AOV, Revenue, Repeat Purchase Rate and LTV. We educate clients on the benefits of Retail Search and Vertex AI. Provided complete analytics strategy on a newly launched $100+ million global e-commerce website. Helped a billion dollar in revenue company migrate over their universal analytics to Google Analytics 4. Working with Google on a brand new feature offering. Brought in over $450k in new analytics work in the past year. Created brand new service offering for the firm, analytics wasn't being included in pitches before I created decks and materials to sell this. Training recent college grads into analytics to be staffed on current and future projects to help grow the new analytics practice. I create website analytics strategy plans, documentation, and road maps for massive organizations going through digital transformations. I help companies solve their data and analytics problems by providing fully encompassing plans to get all of their data organized and easily accessible by anyone in the company. I create training plans and provide demos and workshops to teach clients how to own their own data and use it as a means of enhancing their current job.Working with internal marketing team to enhance and improve existing company website.

San Diego, Ca, Us

I helped Organifi grow in revenue YoY, I brought in a new data vendor to organize and create a better data pipeline. I created a retail strategy calculator to be used to estimate how much product and how much revenue would be generated by various retail locations. I created workbooks to determine which marketing acquisition channels created the highest ROAS and directed the CEO on where to best spend advertising money.I automated all of their existing reports by moving them to Tableau and working with an external vendor to create a data pipeline to source the Tableau data. I managed the relationship with the data warehousing vendor from a high level and a granular level, ensuring that all the data we needed would be collected. I created an analytics roadmap, covering 3 years of analytics projects, based on priority and revenue impact. I managed the budget for the analytics department and cut costs where needed, I identified quite a few outdated software subscriptions that could be cut. I managed a team of analytics and developers and helped them prioritize their work on a day to day basis. I also managed their overall work performance, career growth, and gave both positive and instructional feedback when warranted.I worked with one of our marketing partners to kick off a brand new direct mail campaign, to advertise one of the products that had recently launched in new retail locations. I worked directly with that vendor to provide the overall campaign strategy and talk performance and analytics. I validated that all media pixels and website tracking was set up properly so that campaign performance was accurately piping into the various reporting tools. I created reports for marketing efficiency and overall performance by marketing channel, for the CMO to use, so she could decide where to invest more money. I worked with the podcast and affiliate teams closely to ensure all of their efforts were appropriately and accurately tracked.

Huntington Beach, Ca, Us

Innocean is creative advertising agency that works largely in auotomotive but has other non-automotive clients as well. Innocean's largest clients are Hyundai Motors America, Hyundai Motor Corp (International), and Kia Motors America. At Innocean, I was the dedicated Tier 1 Website Analyst for all of Hyundai America. I worked on many projects at Innocean:Super Bowl Smart Park#2 on AdMeter: Hyundai Smart Park Superbowl Campaign, Iprovided reporting and recommendations to Hyundai Motor America's and Hyundai Motor Corp. Generated one of the highest amounts of website traffic for any Hyundai SB campaign. Site RedesignThe successful launch of the redesigned Hyundai America Website. This included tagging, QA, working with vendors and reporting. Helped Hyundai increase site traffic by an additional 1 million visits/month.Ran tests for enhanced site performance and UX optimization on the new redesigned website, including DMP personalization tests. Provided projections and reporting on Hyundai's most successful vehicle ever launched, the Palisade. Provided build reporting to Hyundai teams to be used for inventory planning.National Test Drive Offer in-market media analysis, testing different creative and strategies. Assisted with Organic Social Media Analysis. Customer Journey reporting presented to HMA clients. Working with various teams; UX, account, strategy, and in-market to come up with actionable insights and recommendations on how to improve the website and media performance. Creating and maintaining monthly website performance reports with insights to share with Hyundai America's stakeholders. The main tools I used: Adobe Analytics, Adobe Target, Adobe Audience Manager, Omnibug, DCM, Trilogy Leads/Sales, Tableau, SessionCam, Hotjar, Google Search Console, Tealium, Google Tag Manager, Adobe Tag Manager, Sprinklr, Netbase, Twitter Analytics, Facebook Analytics, YouTube Analytics, Postgres SQL.

Irvine, California, Us

Drybar started as a single Blowout bar in Los Angeles, and within 10 years had over 100 Blowout bar locations, and it continues to add more each year. It also had a very successful product line that was used in all Blowout bars and sold online. At Drybar, I worked on the marketing team collaborating closely with the retail, partnerships, digital, ecommerce, and social media teams. I was responsible for creating reports and providing actionable insights and recommendations for any existing marketing campaigns, including in-store, online, digital advertising, and social campaigns. In my time at Drybar I turned a process that was 100% manual for reporting into a much more streamlined automated process, reducing manual reporting to around 30%. At Drybar, I led the project to increase blowout pricing from $45/blowout to $50/blowout based on competitive pricing and research. I ran analysis on 30 store locations that opened while I was there. The main tools/platforms I used or worked with were: DOMO, Tableau, Booker, Magento, BirdEye, Ads Manager, Double Click, Search Ads 360, Sprinklr, Dash Hudson, Twitter Analytics, Pinterest, Hotjar, Emarsys, SearchSpring, Survey Monkey.Projects:Competitor Pricing AnalysisCustomer Re-Activation AnalysisCustomer Frequency AnalysisChurn AnalysisCustomer Movement ProjectionsLifetime Value AnalysisDOMO Dashboard ImplementationNew Store Opening Promotional Analysis

I led the Analytics Department working as a senior data analyst. I used a combination of database data and Facebook, Instagram and Google APIs to pull data into Google sheets, where I would then organize the data. Once organized I created dashboards, social media reports, or campaign reports for clients and internal use. I also worked closely with the social and paid ads teams to provide program optimization recommendations and analysis, which was then presented to the clients. In this role I became very specialized in the Facebook and Google Analytics Platforms. Projects:-Projections/Budget Analysis on Proposal to Ford-Implementing Offline Events to track car sales-Oracle Audience Partnership -MOAT Analytics Partnership to verify ad impressions -Real-time dashboard introduction-Social Media Content Audits-Player of The Week website analysis -Incrementality Analysis for Lincoln

Created custom reports for clients, created custom real-time dashboards with the top KPIs, analyze client website to find trends, issues, and provide analysis, insights and recommendations. Created goal tracking documents for internal and clients. Provided projections for new programs/events to be run. Helped Advertising Team by providing target numbers to achieve to reach goals.Projects:-Brainstormed better social content for Vista Brands Social Media Pages-Supermetrics Implementation with Data Studio to provide Real-time Dashboards for clients at a very low price

Tustin, California, Us

For the first few years after graduating college I worked as a consultant for a few smaller companies. Sunup Group is a small marketing company that provided website redesign, SEO, SEM, and social media content strategy. At this company I worked largely with dentists, lawyers, a catering company, and other small businesses. Keyword strategy, getting backlinks to client websites, brainstorming page titles, URLs, and keywords for Search Engine Optimization.-Analyze clients websites for any trends to provide analysis on-Local citations to help boost local client websitesProjects:WordPress Setup for clientsSEO optimization of Page Titles and URLsSEO Audits for new clientsSocial Media Content ManagementSearch Query AnalysisLanding Page AnalysisWebsite Traffic AnalysisBack Link Optimization_____________________________________Stoked Skateboards is a USC Alum founded online skateboard retailer. It provides unique supplies to varying levels of skateboarders. I was hired to help create a better online presence and move Stoked Skateboards up in the Google rankings. Stoked Skateboards is where I got my first introduction into SEO, I worked on optimizing html and blog posts to provide the best value to the clients and potential product purchasers. I also helped come up with SEO projects to improve the website rankings.Projects:-Back Link Campaign, outreach to all universities in United States to provide a student discount and then land a back link on an edu website.-SEO Analysis-Formatting Blog Articles with better HTML practices for SEO Optimization