Created a digital news release for Converse that discussed the meaning behind progress over perfection. The news release demonstrates how creativity and fashion can positively impact one’s self-esteem by allowing them to express themselves and stay true to themselves.Created a website redesign proposal for A Step to Sober Living. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.Created a public-relations campaign supporting fan awareness for the Firehouse Subs. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.Developed an Intrapreneurial Business Proposal for Beats by Dre. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.