Senior Brand Strategist
Woden transforms purposeful companies into essential brands.• Effectively managed up to 10 simultaneous client projects, exceeding client expectations on delivery and quality• Implemented a formalized onboarding process and led training sessions for multiple roles, resulting in increased efficiency and productivity within the company• Spearheaded the development of a monthly blog series, expertly content-edited and copy-edited to ensure consistency and brand alignment• Collaborated with a team to develop effective concepts, copy, and strategies that successfully achieved clients' business goals• Conducted interviews with clients' employees, stakeholders, customers, and investors to gain valuable insights and inform marketing strategies• Established and nurtured ongoing relationships with business leaders, ensuring continued client satisfaction and loyalty• Built and delivered brand-aligned client presentations, showcasing expertly crafted deliverables• Conducted extensive competitive, market, and referral research to gain a deep understanding of clients'industries and identify opportunities for growth• Crafted everything from brand pillars to sales funnel strategies, skillfully writing in each client's uniquevoice• Identified reputable sources, learned about new markets, and analyzed messaging strategies to informeffective copywriting and sales playbook creation
