Allen Vaysberg Email & Phone Number

• Launched and grew from concept to an 20-person full-service agency with clients in US and Europe• Leading a distributed workforce on 3 continents with most of the employees in the active war zone• Responsible for setting and overseeing the execution of the agency and client marketing strategies• Created a multi-channel lead generation approach which employs Ads, Cold email, LinkedIn, and Bots all producing consistent sales calls and closing at over 50%• Grew the agency’s revenues by 300% in the past 6 months• Achieved high client retention rate through proven results, white glove service, and an average 3x ROI• Since inception served 32 types of businesses and over 100 clients• Consistently expanding the agency’s service offerings now consisting of Ads, SEO, Web Development, Branding, Email Marketing, and Social Media Management.• Utilize Ahrefs, SEMRush, Whitespark, GA, GSC, Power BI, and ShineRanker.

• Involved in migration efforts from Cognos/Teradata to Power BI/Azure, and in process of converting/consolidating a series of Cognos reports into Power BI for a large South East financial client.• Architected and developed a Power BI based reporting solution for a non-profit in FL taking their Constituent & Event data from Blackbaud Raiser’s Edge and Luminate and allowing them to report on it in Power BI dashboards. • Led a 2 year-long rollout engagement for Abbott Laboratories on an FP&A budgeting and forecasting tool in a Project Manager capacity.• Headed a one-year product launch for Abbott Laboratories, resulting in streamlined management of inventory and increased efficiency with global distributors. • Managed brand creation, product development, website design, show production, and marketing for a YouTube Channel and Podcast. • Conceptualized, promoted, branded, marketed, and launched a successful online inspirational e-commerce clothing company.• Prospect building, website creation, branding, CRM, email & digital marketing campaigns for an IT consultancy including landing pages, affiliate, and email marketing.• End to end product development with client interaction and creation of custom Cognos BI solutions for UltiPro HCM customers.• Architected Cognos solutions for 2 large-scale projects and led a team of onshore and offshore resources using Agile at CDW. Also trained 450 users on Cognos 11.

• Developed one of the largest Cognos 10 Extranet deployments in the country for Gallagher Bassett with 16,000 worldwide users and over 300,000 reports run monthly. • Project Management of a B2B email marketing campaign that stimulated revenue generation of an additional $1MM.• Developed a profitable new BI product offering for New Horizons, a multinational training organization.• Business Intelligence Manager for a third-party claims’ administrator Gallagher Bassett, leading BI developers in multiple high visibility projects.• Product Management on a new MS Power BI product for Gallagher Bassett, from conceptualization to product launch. • Product Management on an innovative new training methodology resulting in doubling retention rates, increased client satisfaction, and nationwide implementation at Fortune 500 clients.

Herndon, Virginia, Us

• Captured $650M in first year revenue and overcame unfavorable market conditions and 30% cut in margins to produce more than 50% increase in regional software and services sales in the second year.• Yielded $2MM and drove more than 50% of business by innovating strategy for gaining access to greater volume of clients to boost consulting, software and services sales via a promotion of training offerings.• Developed, oversaw, and marketed a new training division, earning an additional $330M in annual revenue.• Involved in Sales, Training, Recruiting and Customer Relationship Management activities.

• Launched, coordinated, and grew corporation from scratch to $750M and a team of 13, consisting of sales, trainers, developers, and administrative staff.• Delivered more than $200M in business and increased market share by securing accounts with three new clients previously signed to competitors and locking them into long-term relationships through launching a pre-pay program.• Created an innovative campaign, allowing the company to build a database of qualified leads and a prospective customer base increasing efficiencies and profitability.

Ca

• Project lead for Tuthill Corporation on building out 2 BI data marts from SAP and reporting off them.• Technical lead for Leo Burnett on a Cognos P & L model, restructuring from PeopleSoft.• Project lead for Cyborg Systems, a payroll software company for a PowerPlay reporting addition to Cyborg’s OEM HR package.• Project lead for TTX on Phase I implementation of the Enterprise BI solution.• On-site Cognos instruction at Abbott Labs (Primary Trainer), State Farm, US Can, Niles High School District, Covance Labs, and Schneider International.