Müge Avcı Kızıltepe, Mtei, Bba Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

Ottawa, Ontario, Canada

During my Master's program, I had the opportunity to work on a six-month project for Appia IoT, which was supported by Mitacs Business Development funding. Appia IoT is a company specializing in water intelligence that uses "smart" devices and wide area networks to collect real-time remote monitoring data. The primary objective of the project was to conduct market research on stakeholders' comprehension of the Wastewater Rebate program and develop a comprehensive marketing strategy that leverages IoT devices and smart technology to address their concerns.

Istanbul, Turkey

Responsible for managing team of 37 people-Managing Marketing & Trade Marketing strategy development and establishing channel strategies of Max Factor, Rimmel London to attain defined business objectives-Coordinating marketing activation and trade promotion plans for Key Accounts-Leading 4P activations for Color Cosmetics brands of Coty Turkey

Istanbul, Turkey

-Responsible for managing team of 180 people-As the one and only Marketing representative in Turkey, leading brand’s strategic choices, product and commercial innovations, holistic communication plans, and brand executions across all media and consumer touch points-Developing innovation 3 year pipeline on Color Cosmetics & Retail Hair; working directly with the global and regional teams-Leading the development and execution of the annual marketing plans in line with brand vision and financial objectives with media, creative, digital and PR agencies-Leading S&OP process that meets financial targets-Managing budget and has accountability for P&L development

Istanbul, Turkey

-Managed Max Factor, Wella Koleston/ P&G beauty brands Coty purchase transition period smoothly-Accomplished brand building and sales growth for the Retail Hair and Color Cosmetics business-Developed pitch process of new agencies: Media, Digital, PR-As a result of Max Factor local celebrity deal, PR support strategy to ensure consumer brand linkagehigh reach celebrity announcement achieved in Aug’16

Istanbul, Turkey

- Developing brand strategy and driving the execution of local marketing plans for Nutella & Kinder portfolio and managed the effective deployment of the marketing budget- Leading the implementation of integrated marketing plans including TV, digital, outdoor, radio, in store- Monitoring business results and competitive strategies and updated the management team- Supporting 5 year plans by utilizing market research, brand and competitor analysis- Coordinating marketing research pre-after consumer tests, ad hoc analysis

Istanbul, Turkey

Istanbul, Turkey

Key Account Management

Istanbul, Turkey