Aveek Majumdar Email & Phone Number

Amaravathi, Ap, In

Federal Territory Of Kuala Lumpur, Malaysia

- Leading passionate researcher storytellers in APAC (Melbourne, Kuala Lumpur & HK). Collaborating with internal business partners in the B2B side of the employment marketplace on a continuous cycle of user research to inform and shape products, propositions, and roadmaps for SEEK’s online platform for hirers (employers & recruiters).- Driving end-to-end strategic innovation initiatives for the APAC Design and Product teams collaborating with senior stakeholders in Strategy, Growth, Engineering and GTM. Facilitate and drive long-tail activities of the research analysis and findings - participate in product visioning workshops, and design reviews with cross-functional teams.- Leading strategic customer research initiatives, prioritizing strategic research projects, managing research budget (~AU$ 1 Mln) based on product ambitions, OKRs and roadmaps.- Driving thought leadership and capability development in research and design thinking for the product and design teams. Guiding Product Managers and Designers by providing coaching and feedback on their design research work.- Driving customer immersion and continuous discovery sessions and workshops in Asia-Pacific markets to uncover customer needs to feed into product innovation funnel and quarterly road maps.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Consulting with Singapore based CX/UX design startup on strategic client engagements in SEA markets.- Conducting public training courses (Certified Usability Analyst, CUA) and workshops in user research and design thinking for Human Factors International (HFI) in Malaysia, India, Singapore, UAE and South Africa. (https://www.humanfactors.com/hfi-training/certification.asp)- Trainer for user centered design (UX) courses for NTUC LearningHub Pte Ltd. and Institute of Banking and Finance (IBF), Singapore for courses on Human Centered Design (HCD).NTUC LearningHub (Singapore): https://www.ntuclearninghub.com/hfi-ux-human-centred-design/

Kuala Lumpur, Malaysia

Leading client delivery and engagement on large accounts with annual revenues of US$ 5.5mil in FMCG sectors, Retailers, Telecom & Technology, Banking, Insurance and Fast-food chains.Advising commercial teams on scoping client projects by identifying key client business issues (executive intent) and advising on the appropriate innovative approaches leveraging on digital tools and SaaS platforms. Conducting activation workshops on brand and customer experience strategies for action planning and implementation.Responsible for project budgets, P&Ls, capacity planning and resource allocation.

Kuala Lumpur, Malaysia

Designed training curriculum for commercial teams on technical/ functional competencies (customer insights, analytics and storytelling with data). Mentored teams on technical and soft skillsets by facilitating classroom training and experiential learning. Was part of the global team engaged in reviewing and revamping the competency framework for commercial teams.

- Instructor for the Certified Usability Analyst, CUA™ course conducted by Human Factors International.- Was a senior member of the training organization of HFI conducting public courses and customized training for clients.- Teaches User Centered Analysis (UCA) module which forms the basis for user-centered design. The course includes concepts and methods for analyzing user-centered requirements—the foundation for designing user-centric interfaces, applications and websites.

India

- Drive human centred design process. Helped clients in discovering changing customer needs and uncovering the "why" behind what customers do.- Worked closely with UX design teams to scope research projects by understanding client’s executive intent, strategy and design goals. - Involved in user-centered research for in-depth understanding of customer journeys, users, task and environment to come up with user personas, scenarios and optimized task flows that inform the design process.I'm a strong advocate of hybrid approaches in user-centered research involving quantitative data and analytics along with user in-depth interviews, observation and ethnography.

Kuala Lumpur, Malaysia

Managing large client accounts in Telecom & Technology and Retailers. (with annual revenues of US$ 1mil+). Led large-scale projects on brand health tracking, customer experience, product innovation, user labs (UX), user testing, online user panel and market segmentation (consumer & enterprise).Driving thought leadership sessions and workshops on Customer Experience strategies for clients.

Kuala Lumpur, Malaysia

Managing relationship with a Malaysian telecom group for their operating companies in Bangladesh, Cambodia, Indonesia, Malaysia and Sri Lanka for customer experience programs based on Net Promoter Score (NPS).

Mumbai Area, India

- Market insights lead for India supporting Marketing, Product, Sales and After-sales service and working closely with the senior leadership of RIM India.- Tasked to set up the insights function in India.- Part of APAC marketing team.- APAC level mandate for Customer Experience research, mystery shopping and after-sales service quality. - Led the Customer Journey scorecard project for 9 countries in APAC.

Singapore

- Managed one of the largest client accounts of Market Probe, Changi Airport Group Singapore and other ad-hoc research under special projects. - Led the research team and was responsible for proposal writing, research design, project execution, client interfacing and presentation. - Led several research projects such as satisfaction tracking, profiling and segmentation, service quality surveys, mystery shopping, concept testing and feasibility studies.

Dubai, Uae

- Managed clients across construction, engineering, petroleum & gases, consumer electronics and telecom sectors in the Middle East and Africa (MENA) region.- Worked on diverse research studies such as market potential and feasibility, demand estimation, competitive intelligence, customer loyalty, brand health tracking and pricing.- Part of the team representing Yankee Group in the MENA region to market their products to local clients. Worked with Yankee Group analysts on case studies and white papers on Middle East markets.- Responsible for setting up a brand health tracking study for a telecom operator in UAE.

Mumbai Area, India

- Providing analytical insights and action points regularly to different categories of the HPC business, particularly in areas like: pricing strategies, advertising & promotion effectiveness and competition monitoring.- Handled the Marketing Mix Modeling project at HUL (2006-07) for some of the key brands under the Home & Personal Care categories (Laundry, Oral Care, Hair Care, Skin Care etc).- Was responsible for providing insights to the top management with a month on month strategic view of the total FMCG market and changes in consumer buying patterns globally and in India using international databases such as Euromonitor, consumer household panel and Nielsen Retail Panel.

Ms (By Research), Industrial Management

Activities and Societies: 1. Elected as Councillor in the Student Affairs Council (SAC) at IIT Madras 2. Nominated as MS representative.

Certificate Course, Basics Of Mandarin (Level 1)

Be, Mechanical Engineering

Activities and Societies: Mechanical Engineering Association (MEA) of BIT

Education record

Education record