Multi-cohost (4) digital marketing podcaster for entry-level marketers and mid-career changers trying to break into a career in digital marketing.Topical themes in and around personal branding (mindset, soft & hard skills), interviewing (pre & post-hire), employment negotiation, first 90 days, and all things digital marketing.

- Oversee and host ongoing monthly virtual events like happy hours, coffee chats, and workshops- Nurture an environment that facilitates peer-to-peer communication, support, and networking- Review and report on metrics to improve strategies against Acadium Plus community objectives- Game-planning events with a team of three around community needs and company objectives

- Plan and execute all web, email, paid social, content strategy, and social media campaigns- Measure and report on the performance of all digital marketing campaigns- Identifies trends and insights and optimizes spend and performance based on those insights- Provides thought leadership and perspective for adoption where appropriate

- Promoted within 90 days to a senior digital marketing role providing high-level marketing strategy, paid traffic experience, and project management leadership to 30+ SMBs

High growth digital marketing agency providing results-driven paid traffic, SEO, social media, Web development, and reputation management campaigns to over 1,150 small to medium-sized businesses.- Involved in measurable tasks and experience building paid search account strategies, creating campaigns, and managing existing project budgets

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Acadium Plus program.- Selected 1 of 40 students from a pool of 5,000 applicants to receive competitive 1:1 digital marketing channel and career coaching- 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing- Increased ad campaign profit by 6.3X during two rounds of Mimic Pro, an internet marketing simulation by optimizing ad copy and ad group keywords- Developed strategic digital marketing campaign techniques, building conversion-focused marketing funnels, and managing paid media campaigns- Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, ManyChat, and Stukent

- Used $45 of ad-spend to generate 2,250+ Facebook page likes in 2 days for 3 new dropship stores through location and interest targeting- Drove revenue for 3 new Shopify stores by 1 sale in 7 days using location and interest targeted Facebook ads- Built 3-in-1 Facebook ads checklist that reduced turnaround by 66% in 1 day

Hired to create link related deliverables for a large publicly traded bank client as part of their SEO strategy.- Improved client backlinks by 100 new and modified links in a day using an Excel link tracker- Optimized client site crawlability by analyzing Google Search Console monthly crawl error report and recommended 928 changes- Participated in SEO related staff calls by giving 2 verbal client progress reports a day on backlink link tracker status

Hired to set-up, implement, and manage multiple PPC client campaigns within multiple verticals.- Drove 1,216 new leads in 30 days for 16 PPC accounts using Google ads targeted chunky middle keywords and geographic targeting- Increased keywords under management by 1 million in 12 months using Google Adwords, Yahoo Search Marketing, and MSN Ad Center- Drove Christmas revenue by 4x to $4M for an MLB licensed apparel store via gift-related keywords and new ads

- Supervised a five-member team that oversaw the company's media department- Introduced design procedures that reduced project completion 40% from 6 to 3.6 hours- Created and designed a national ad campaign that grossed $1M in revenue in 12 months