propelland is a global strategy, design, and engineering firm helping companies transform and grow.We bring to life products, services, and businesses that add value in people's lives and the planet.150+ multidisciplinary team of thinkers, makers, and hackers with offices in San Francisco, Madrid, Mexico City, Monterrey, Bogotá, Shanghai, and Singapore.We can help you and your organization with:1- Transformation + Growth Strategy2- Design + Engineering3- Cultural Transformation + Employee Experience4- Sustainability + Circular Economy Design (ESG)5- New Ventures (corporate venture building & start-ups)For more info visit www.propelland.com

Strategy lead for a broad base of blue chip clients across industries, with special emphasis on CPG companies

Lead strategy development for Integrated Marketing Campaigns.Activate consumption occasions while satisfying the needs of consumers, retailers and manufacturers.One goal: convert brand love into brand value.

A managed analytics service firm focused on bringing together disparate data sources to identify opportunities and drive commercial success for large CPG clients.

Designed and implemented effective segmentation and pack-price strategies to maximize revenue growth. Leveraged globally, this work served as a foundation to craft sound commercial strategies around the world.Developed and implemented Global Shopper Metrics, a protocol to track shopper KPIs across key countries.

A managed analytics service firm focused on bringing together disparate data sources to identify opportunities and drive commercial success for large CPG clients.Established the Customer Analytics Service, a fully-managed offshore center of excellence serving strategic and analytical needs of global customer teams at The Coca-Cola Company

Adrián fine-tuned his consulting skills working with legendary Coca-Cola CMO Sergio Zyman, helping him establish and grow Zyman Group, a world-class marketing strategy firm with global reach

Created and managed annual business planning process. Compiled and analyzed business plans from key business units around the globe and briefed senior corporate management on key issues, strengths and opportunities in preparation of annual business plan meetings.Developed crucial analysis to inform the Global Manifesto for Growth, a key long-term initiative to ensure strategy alignment with global marketplace opportunities.

Launched first consumer high-speed Internet service (DSL) in Venezuela.Managed Dedicated Internet Access product line for corporate clients.

Worked on multiple commercial strategy projects for large corporate clients in the Andean region