Isabelle Avena Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Design and Branding: Lead the creative development and execution of branding for case studies, ensuring alignment with MarketHaus's overall branding strategy. Manage and organize design assets to ensure consistency and accessibility across projects.User Experience Support: Work closely with developers to troubleshoot UX problems, providing design insights and solutions that enhance user satisfaction and engagement.Project Management: Oversee projects from concept through… Show more Design and Branding: Lead the creative development and execution of branding for case studies, ensuring alignment with MarketHaus's overall branding strategy. Manage and organize design assets to ensure consistency and accessibility across projects.User Experience Support: Work closely with developers to troubleshoot UX problems, providing design insights and solutions that enhance user satisfaction and engagement.Project Management: Oversee projects from concept through completion, ensuring timely delivery and adherence to specifications. Act as a project lead for design-related initiatives, coordinating efforts between different stakeholders.Communication and Collaboration: Serve as a key point of contact between users, developers, and other team members. Translate user feedback and requirements into actionable development tickets, ensuring clear and effective communication across teams.Continuous Learning and Improvement: Stay abreast of the latest design trends, UX best practices, and project management methodologies. Demonstrate a willingness to learn and adopt new tools and techniques to enhance team efficiency and product quality. Show less

San Marcos, Texas, United States

Designed spreads for a bi-annual fashion magazine following a theme.Attended weekly meetings at Texas State University to participate in design workshops, exercises and layout design for fashion spreads composed of Texas State's photographers, stylists and models.

Austin, Texas Metropolitan Area

Designed magazine spreads for GLAZE Magazine's 11th Volume PHANTASMAGORIA. Rebuilt the GLAZE website to better reflect their dynamic, abstract and bold concepts and style.Recreated spreads from old GLAZE volumes to better fit their respective themes and practice magazine spread and print design. Participated in workshops and design exercises that I presented to the Art Director explaining my design thinking, style and choices for my chosen spread.

Austin, Texas, United States

Conducted competitor analysis and user surveys to deduce pain points in the user experience of MarketHaus's onboarding, admin and page-builders.Designed new user flows for a more seamless experience

Austin, Texas, United States

Used Adobe Illustrator to design typography and logo presentations, as well as create logos, vector illustrations, merchandise designs and icons for SPORTSKIND's various partners and events and annual festivals such as SPORTSFEST.Worked on rebranding logo marks and typography designs for ongoing leagues and organizations such as Grown Up Games, Austin Bar Wars and Business Women's Network's Fall Fit Fest 2023 from Houston.Responsible for editing photos from sports events and… Show more Used Adobe Illustrator to design typography and logo presentations, as well as create logos, vector illustrations, merchandise designs and icons for SPORTSKIND's various partners and events and annual festivals such as SPORTSFEST.Worked on rebranding logo marks and typography designs for ongoing leagues and organizations such as Grown Up Games, Austin Bar Wars and Business Women's Network's Fall Fit Fest 2023 from Houston.Responsible for editing photos from sports events and designing logos and other assets for promotional flyers and social media assets for SPORTSKIND and SPORTSKIND's events using Adobe Illustrator and Adobe Photoshop.Created and implemented designs based on style guides, direction and concepts provided by senior studio members.Created organized files and systems that allow for laying out large volumes of content and followed the best practices on file release and server organization.Designed across platforms with an understanding of best practices in each media. Show less

Austin, Texas, United States

• Animated 3D models and particle systems using Blender and Unreal Engine 5's Niagara system to create a three-camera render on a hand-crafted Lamborghini. LED screens were used to replace the front and side windows of the Lamborghini and displayed the 2-minute animation my team worked on. I was responsible for the ideation, shaders and technical art.• Developed high-quality vector graphics for an 80s synth-wave event promotion and merchandise, including poster designs, t-shirt designs,… Show more • Animated 3D models and particle systems using Blender and Unreal Engine 5's Niagara system to create a three-camera render on a hand-crafted Lamborghini. LED screens were used to replace the front and side windows of the Lamborghini and displayed the 2-minute animation my team worked on. I was responsible for the ideation, shaders and technical art.• Developed high-quality vector graphics for an 80s synth-wave event promotion and merchandise, including poster designs, t-shirt designs, social media assets, Eventbrite and website banners, and TV slides.• Animated retro graphics and car designs for eye-grabbing social media posts on Instagram, Facebook and LinkedIn. Drove the following enhancements: • Increased Eventbrite site traffic by 60% after sending out • Over 120 students collected a t-shirt leading up to the event, and at least 75% of attendees collected t-shirts at the event. • At least 60% of attendees took photos in front of the 20-ft wide screen printed banner of my design. • Event signage boosted event attendance by 12%.• Collaborated with faculty members, students and videography crew to document the development of each asset. Show less

Austin, Texas Area

• Utilized holistic and data-driven strategies for design conceptualization in products such as business cards, merchandise, sponsorship prospectus and social media branding, resulting in a 15% increase in brand recognition and engagement.• Developed custom UI for Twitch panels & overlays that elevated Longhorn Gaming's brand identity for competitive tournaments & streams using Figma and Adobe Creative Suite.• Collaborated with cross-functional teams to bring ideas to life and… Show more • Utilized holistic and data-driven strategies for design conceptualization in products such as business cards, merchandise, sponsorship prospectus and social media branding, resulting in a 15% increase in brand recognition and engagement.• Developed custom UI for Twitch panels & overlays that elevated Longhorn Gaming's brand identity for competitive tournaments & streams using Figma and Adobe Creative Suite.• Collaborated with cross-functional teams to bring ideas to life and elevate the overall quality of visual communication, leading to a more cohesive brand identity and increased member retention.• Utilized Adobe Creative Suite and Figma to create visually appealing designs for client projects, receiving positive feedback and recognition from clients.• Followed agency creative briefs and learned process for project/campaign life cycle, contributing to successful design objectives. Show less

Austin, Texas, United States

Responsible for creating all UI and UX assets for IceBreak Technologies apps, promotional assets and branding. Setting up each asset with front end programming. Used InDesign to create low-fidelity wireframes and self-taught in XCode to begin implementing basic UI. Resigned to focus on Spring Semester and Summer Internships.Resigned to focus on Spring Semester and Summer Internships.

Argentina

For the past three years I have learned how to handle the art direction, character designs, environment concepts, color palettes and UI elements for the development of visual novel games. I started my first project with the team as the only artist and was put in charge of making critical decisions when it came to the visual aspects of the game. Over time I started developing more detailed environments, splash screens, UI and more for advertisements.Currently I am working as a… Show more For the past three years I have learned how to handle the art direction, character designs, environment concepts, color palettes and UI elements for the development of visual novel games. I started my first project with the team as the only artist and was put in charge of making critical decisions when it came to the visual aspects of the game. Over time I started developing more detailed environments, splash screens, UI and more for advertisements.Currently I am working as a character and environment illustrator for a new genre of visual novels we haven't encountered before, and I am starting to create thumbnails and concepts for the splash art and advertisement of another project we recently completed. Show less

Austin, Texas Metropolitan Area

• Created engaging promotional posters for upcoming speakers, conferences and game jams, significantly increasing event participants by 85%.• Developed low-fidelity wireframes for events (Texas Game Jam, GDC^2) and EGaDS website.• Worked closely under the Lead Design Officer to organize brand collateral and sponsorship prospectus.

Austin, Texas Area

I worked for a few months as a student caller for the University of Texas at Austin reaching out to parents and alumni to inform them on some of the recent projects, developments and happenings at the college and invited them to help support the school and it's many growing programs through monetary donations.I also connected with a lot of parents and alumni to let them know or understand more about their program or their student's program, and made delightful conversations about their… Show more I worked for a few months as a student caller for the University of Texas at Austin reaching out to parents and alumni to inform them on some of the recent projects, developments and happenings at the college and invited them to help support the school and it's many growing programs through monetary donations.I also connected with a lot of parents and alumni to let them know or understand more about their program or their student's program, and made delightful conversations about their work or industry and invited those who were interested to help speak or host an event at the school for students currently studying in their fields.Most importantly however, this job taught me how to speak not only clearly and comprehensively, but it drastically improved my communication skills and my confidence as well. I've also learned how to adapt to various situations as they come and to provide clients with the best details to the best of mine and my supervisor's knowledge. Show less

Bachelor Of Science - Bs, Arts, Entertainment, And Media Management

Activities and Societies: Electronic Game Developers Society (EgaDs) Web Design Team Member and Design Junior Officer Longhorn Gaming.

High School Diploma, Arts, Entertainment, And Media Management

Activities and Societies: GPA 102.37 (100-pt scale) Texas State VASE Art Competition Participant State Marching Band and Color Guard.