Avery G. Email & Phone Number

Remote

Richmond, Virginia

Lead all primary research functions for commercial due diligence projects across healthcare, technology, and software, including synthesis and analysis of data. Manage outside vendors and third-party contractors.Currently managing one direct report.

Serve as primary project manager for commercially-oriented consumer research projects. Contribute to the design of research studies that align with marketing objectives.Translate knowledge of data analysis into business action.Collaborate with colleagues across marketing, CRM, category management, and data analytics on topics related to category growth and innovation. Design research studies for a smokeless tobacco marketing research online community (MROC), analyzing data, and sharing insights with colleagues. Manage third party vendors assigned to respective research projects.

Richmond, Virginia Area

Award for outstanding job performance, 2017Created content for the firm's Social Media channels.Created weekly news queue for firm deals, bio news clips, and thought leadership. Expanded firm's presence in major media outlets. Led adoption and implementation of ClearView Social, trained business development teams, and partnered with marketing communications department for digital assets. Tracked firm media hits and articles through Cision. Responsible for capturing data, cleaning data, and pulling together reports for quarterly partner meetings, practice teams, and other firm business. Drafted press releases, talking points, and content on firm website.

Atlanta, Georgia, United States

• Oversight and direct responsibility for increasing RJR market share, business partnerships, and brand/product management in a territory in the Atlanta Region consisting of over 100 National and Independent outlets.• Selected as succession candidate June 2015, which will lead to upward mobility •Ranked 2 in Atlanta Sales Region out of 63. • In Nov. 2014 given responsibility for two strategic Georgia account chains. Developed business plan with owner based on historical data and current data to grow sales on growth products. • Represented the Atlanta division trade marketing team to the President and CEO of Reynolds American as well as Trade Marketing Vice Presidents and Area VP’s at luncheons and workshop meetings.• Successfully launched the first Digital Vapor Cigarette. Results were Share of Market (SOM) growth for RJR and satisfied contracted partners who increased profits in emerging market.• Led the VUSE Digital Vapor Presentation with a team of account managers to a strategic chain account in the southeast. Presented, engaged, and educated District Managers as well as all clerks and employees of the account.• Successfully improved market performance through fostering business relationships, analyzing market data, and finding opportunities to market growth brands and gain consumer awareness. Achieved goals thru effective planning based upon quarterly work plans and strategic initiatives, competitive pricing, and market opportunities.• Analyzed previous methodology of distribution and servicing of contractual accounts and developed business plans based upon opportunities and leveraged to contracted partners; results were total industry volume growth, SOM growth for RJR and stronger partnerships.• Ensured that business partners understood the contracts in place with RJR and monitored for compliance; result was higher performance for retailers and decrease in noncompliance.

Piney River, Virginia, United States

• Developed marketing plan for small artisan business that is on the Virginia Artisan Trail.• Executed written copy for website and designed layout of business assets.

Oxford, Mississippi

Lifestyle freelance writer for the University of Mississippi's school newspaper, The Daily Mississippian, the only college newspaper in Mississippi that is published five times a week, with a daily circulation of 12,000 during fall and spring, it is one of the larger college newspapers in the country. It is also the only college newspaper in Mississippi to be a full member of the state press association, compete in the Mississippi Press Association's Better Newspaper Contest against professional daily newspapers.

Oxford, Mississippi

• Wrote press releases, news briefs, feature stories and hard news stories.• Developed public relations campaign for the Mississippi Innocence Project to promote financial contributions and define objectives and deliverables.

Bachelor Of Arts (B.A.), Journalism And Public Relations

Activities and Societies: Kappa Alpha Theta, Journalist at The Daily Mississippian

Market Research

Online non-credit courses authorized by University of California, Davis and offered through Coursera.

High School Diploma

Activities and Societies: Student Council, Varsity Volleyball, Lacrosse, Golf, Glee Club, Peer Mediation