Avery Lim Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Promoted to Senior Associate, I now spearhead additional pivotal responsibilities:1. Media Partnership Management for ShopeeFood: Collaborating closely with KL Foodie, I elevate ShopeeFood's brand awareness and drive order conversions through engaging and informative video contents such as:Initiative #1 – Empowering Local Business Awareness: Orchestrated a captivating food tour spotlighting four prominent local small businesses in the Old Klang Road area. This garnered 606k video views, significantly position ShopeeFood's advocacy for small-medium enterprises & successfully improving order conversion for this area.Initiative #2 – Super Deals Week Campaign: Teamed up with KL Foodie to craft compelling content promoting brands that opt in for our exclusive discounts. By ingeniously showcasing ShopeeFood's role in our employees' daily office life and spotlighting the convenience of lunchtime orders through our platform, we successfully reached a total of 434k video views, notably amplifying our Super Deals Week campaign.2. Directing ShopeeFood’s Communications Calendar:- Orchestrated seamless coordination among diverse teams to harmonize ShopeeFood's communication channels and messaging.- Meticulously focused on discerning users' content and visual preferences on each communication channel, alongside their favored days and timings, through exhaustive analysis.- Implemented detailed analysis on buyer segments' content preferences to tailor content based on their preferences, significantly enhancing the Click-Through Rates (CTR).Channels under my supervision encompass In-app Push Notifications, Electronic Digital Mails (EDM), and WhatsApp.

In my role, I primarily focus on developing and implementing strategic initiatives to drive new buyer acquisition and increase order conversions. I excel at effectively liaising with multiple stakeholders to ensure seamless execution of these growth initiatives. My expertise lies in leveraging CRM, campaigns, and marketing features to achieve measurable results.I have a strong affinity for working with data, regularly reviewing, and analyzing key performance metrics. This data-driven approach enables me to identify valuable insights and devise targeted marketing strategies to optimize performance and achieve business objectives.Key Portfolios:1. Customer Relationship Management (CRM) & New Buyer Acquisition- Devised & implemented highly successful strategies tailored for both buyers and merchants. These strategies led to outstanding performance, delivering an impressive 2x uplift for key brands that integrated with the ads package. - Adeptly orchestrated strategies that resulted in an impressive 5x increase in new user acquisition.- Contributed to optimizing marketing costs by implementing a strategic approach that resulted in a remarkable 3x increase in co-funded voucher usage. 2. Communications & Traffic Performance Management:- Proficient in overseeing & enhancing communications across diverse channels (WhatsApp, SMS & In-App PN), ensuring streamlined traffic flow and heightened user engagement.- Conducted comprehensive analyses on the efficacy of in-app assets, discerning users' preferences for campaigns, deals, and visuals based on posting timings & days.3. Marketing Operations & Features Enhancement- Streamlining marketing operations for seamless campaign execution.- Coordinating seamlessly to compile and analyze the marketing team's requests for feature enhancements, presenting compelling use cases to drive these improvements.- Providing invaluable insights for feature enhancements & conducting thorough analysis to gauge their effectiveness.

During my tenure, I played a crucial role in driving the growth of ShopeeFood through impactful campaigns and co-fund initiatives, with a particular focus on city launches and collaboration with multiple stakeholders.Key Portfolios:Co-Fund Initiative- As a key contributor to the success of the co-fund initiative, I collaborated closely with various teams to ensure seamless execution. My responsibilities encompassed conducting in-depth analyses of co-fund packages to identify preferences among both merchants and customers. Through my efforts, I continuously worked on refining the user journey for buyers engaged in the co-fund program.New City Launches - Campaign Execution - Spearheaded the execution of campaigns during the exciting new city launches in Johor Bahru and Penang Island. My role involved seamless coordination with the media buy team to effectively convey key selling points to publishers and digital out of home (DOOH) channels. Additionally, I collaborated with the social media team to curate compelling content that facilitated the acquisition of new buyers in these target markets.

In my role as a Social Media Marketing Specialist, I achieved significant success in enhancing brand visibility and engagement across various platforms.Sai Wai Trading (March 2021 – February 2022)Facebook Page Likes Increase: 102Instagram Followers Increase: 72; Engagement Rate: 6.4%Sea Waves Cold Storage (July – October 2021)Facebook Page Likes Increase: 1.27k Instagram Followers Increase: 113; Engagement Rate: 5.01%- My responsibilities encompassed planning and executing highly effective social media marketing campaigns, including content creation and ideation. I skillfully coordinated social media ad strategies to maximize reach and impact.- To amplify brand awareness, I crafted tailored influencer campaigns that precisely targeted key audiences, resulting in increased brand recognition and successful promotion of the brands' promotional events.- Additionally, I showcased my creative flair by designing captivating marketing content using Adobe Photoshop and Premiere Pro, driving higher engagement and resonance with the audience.- Beyond digital content, I also contributed to the visual appeal of the brands' products by styling and executing impressive photoshoots and video shoots.

As a digital marketer, I thrived in a fast-paced environment, focusing on enhancing my clients' brand presence on social media. My primary responsibility involved crafting compelling content and innovative ideas to engage both existing and potential audiences. I effectively executed influencer campaigns, media buys, paid ads, and promotional initiatives to achieve exceptional results.During my tenure, I managed multiple food & beverages and property client accounts, which includes:Xiao Long Kan Hotpot, Killer Gourmet Burger (KGB), Oriental Group of Restaurants, Yakitori Dining Fukuda, UpperHouse Cafe, Kurata Japanese Restautant, Fun New Spot Milk Tea & UNIO Property.

Subang Jaya, Malaysia

I gained valuable hands-on experience in utilizing social media marketing tools, particularly Facebook Ads Manager, to generate leads and analyze potential customers' behavior patterns. This exposure allowed me to develop a deeper understanding of customer targeting and engagement strategies.Additionally, I showcased my creativity by creating engaging advertising videos and animation content using Adobe Premiere Pro and Animaker. These videos effectively conveyed the brand message and contributed to enhancing the company's online presence.

Msc Marketing, Cgpa 3.6

Dual award programme by Sunway University with Lancaster University. Thesis grade: A+ (Title - Influencer marketing on Instagram.

Finance, Accounting And Management Bsc Hons

Extracurricular experiences: 1. Organizing chairperson of UNM Earth Hour (2018), UNM Nature Club - Organized an event with 90 participants.

Foundation Degree, Business And Management