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Multi-channel retail and brand aficionado with 15+ years of experience utilizing customer insights to drive brand strategies, category sales and customer loyalty. Strong collaborator with cross-functional leadership abilities that provide a successful foundation for increasingly complex marketing and merchandising roles.Specialties: Retail and Product Branding, Private Label Marketing, Retail strategy and execution
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Senior Director - Guest Marketing StrategyTarget May 2023 - PresentMinneapolis, Mn, Us -
Sr Divisional Merchandising - Bakery, Deli And Food ServiceTarget Feb 2021 - May 2023Minneapolis, Mn, Us -
Senior Director - Client ServicesAdvantage Solutions: Sales, Marketing, Technology Nov 2019 - Feb 2021St Louis, Missouri, UsDriving sales, building relationships and making connections for my clients - Land O'Lakes, Krispy Kreme and Bob Evans. -
Senior Brand ManagerCheckers & Rally’S Drive-In Restaurants May 2019 - Nov 2019Tampa, Florida, Us -
Director Of Merchandising/DmmWalgreens Apr 2016 - May 2019Deerfield, Il, Us• Hand-selected to serve as Lead Merchant on largest pharmacy acquisition in history. Responsible for creating and driving plans to transition merchandise for almost 2000 acquired stores• Responsible for managing sales performance in acquired stores. Analyze, report and drive performance by identifying category trends, partnering with suppliers to address opportunities and creating plans to drive growth• Lead cross-functional team to deliver more cohesive and profitable seasonal assortment. Responsible for planning assortment, sales forecasting, budget approval, promotional planning, pricing and in-store execution• Developed processes to liquidate and transfer merchandise from closing stores and prepare for brand transition• Created pricing strategy to drive positive pricing perception as stores transitioned to Walgreen brand. Led development of interim pricing engine that tracked and managed pricing in acquired stores• Created supplier-facing communication plans for Walgreen's transition to SAP-based system. Identified content, communication vehicles, measured message success and developed best practices for multi-year communication plan. -
Director Of Local Merchandising/DmmWalgreens May 2013 - Feb 2016Deerfield, Il, Us• Selected to lead newly formed team responsible for local merchandise assortments worth $750M annually. Developed multi-year strategic plans focused on building processes to define, track and optimize local sales. • Developed plans to drive COG savings and consistent product specifications to drive quality standards. Drove over $6M in annualized sales while reducing vendor count by 88%.• Grew Hispanic item sales by 40% through development of new merchandising strategies, strengthening vendor partnerships, improving COGs and partnering with Supply Chain to drive enhanced in-stock positions• Negotiated multi-year $150M supplier contract that granted Walgreen’s brand and product exclusivity allowing Walgreen's to dominate market share in key categories for the Hispanic market • Served as team lead for people development; created training plans, job descriptions and led career pathing. Led 18+ person team of Managers, Analysts and Coordinators. Associate engagement scores consistently in top 15% -
Category Manager - Household EssentialsWalgreens Oct 2011 - Apr 2013Deerfield, Il, Us• Managed P&L for household categories contributing over $1billion annually. Managed 30+ CPG supplier relationships for paper goods, laundry, cleaners, insecticides, cups/plate and air fresheners/candles• Created strategies to capitalize on emerging trends while driving sustainable and profitable market share growth • Developed innovative and consumer focused planograms that spurred category growth; #1 market share with single unit dose detergents through “Building a Laundry Regimen”• Developed top-rated private brand items and over-delivered in sales and profit penetration targets; bath tissue recognized as #2 ranked bath tissue by Consumer Reports• Provided cross-functional leadership to indirect reports across analytics, private brand, visual merchandising, supply chain, finance and pricing; managed three direct reports -
Category Manager - Produce And FloralWalgreens Jul 2010 - Oct 2011Deerfield, Il, Us• Managed P&L for $66M Produce and Floral business. Responsible for developing vendor relationships, custom assortments, pricing strategies, promotional plans, in-store training and creating distribution solutions• Consolidated local programs into national program. Delivered 34% and 43% comps for V-Day and Mother’s Day. -
Multicultural Marketing ManagerSupervalu Mar 2008 - Jul 2010Eden Prairie, Mn, Us• Managed +$4MM marketing budget to create and drive consistent brand image for Hispanic, African-American, GLBT, Polish and Jewish customer segments • Drove market share by working with Insights, Merchandising and Suppliers to segment stores, select relevant ethnic products and creating key holidays/programs that resonated with ethnic customers • Develop $9MM communication plan that utilized broadcast, print, online, direct mail, grass roots, in-store marketing, and public relations• Established Hispanic and African-American agencies of record; responsible for authoring contracts, annual scopes, agency evaluations and campaign measurement for ethnic agencies -
Corporate Sales Planning ManagerSupervalu Apr 2007 - Mar 2008Eden Prairie, Mn, Us• Shared historical performance and presented multi-retail banner opportunities that leveraged buying scale. Used historical sales, forecast, customer metrics and external trends; joint plan delivered incremental sales of +$10.2MM. Managed 1st national joint promotion driving 9% sales comp and delivering $2.5MM• Responsible for creating and maintaining advertising/promo calendars detailing corporate initiatives, sales targets, promotions, capital expenditure and media plans. Responsible for tracking and reporting sales vs forecast -
Merchandiser - Account ManagerSupervalu Apr 2006 - Apr 2007Eden Prairie, Mn, Us• Promoted to Merchandiser in less than one year. Served as key account manager for bigg’s (Ohio chain with $19.2M annual sales). Responsible for sales generation, issue resolution, forecasting and promotions. Analyzed sales, profit and shrink data to identify inventory, service level and margin opportunities• Served as Southeast region’s key account manager - covered five states, 191 stores and four distribution centers; annualized sales of $25.2M -
Technical Buyer IiSupervalu Jan 2005 - Apr 2006Eden Prairie, Mn, Us• Selected to join new subsidiary six months after joining Supervalu. Promoted and relocated to Urbana, Illinois • Responsible for profitability of produce categories including bagged salads, organic and specialty items – represented over 300 SKUs and 14% ($16.8M) of total yearly sales; improved margin 8.38% to 9.33%• Maintained 96% service level, while reducing shrink from 3.47% to 1.10% of sales -
Marketing ManagerPublix Jul 2001 - Jan 2005Lakeland, Florida, Us• Responsible for managing all marketing and advertising activities for Produce, Floral and Bakery – categories represented over $4.3B in sales. Activities included developing annual marketing and communication plans, guiding packaging development and compliance, directing creative agencies, managing new product launches and leading consumer research efforts
Avery Adams Skills
Avery Adams Education Details
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Rice BusinessMarketing -
Texas Southern UniversityPsychology
Frequently Asked Questions about Avery Adams
What company does Avery Adams work for?
Avery Adams works for Target
What is Avery Adams's role at the current company?
Avery Adams's current role is Senior Director - Guest Marketing Strategy.
What is Avery Adams's email address?
Avery Adams's email address is av****@****hoo.com
What is Avery Adams's direct phone number?
Avery Adams's direct phone number is +184731*****
What schools did Avery Adams attend?
Avery Adams attended Rice Business, Texas Southern University.
What skills is Avery Adams known for?
Avery Adams has skills like Retail, Cross Functional Team Leadership, Merchandising, Forecasting, Leadership, Marketing, Management, Product Development, Strategic Planning, Sales, Customer Insight, Market Planning.
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