Bringing brands from extraordinary to legendary—that’s my mission at REVA. As Chief Revenue Officer, I focus on building new business and forging strategic partnerships that push the boundaries of what brand experiences can be. Collaborating with an incredible team, I’m here to transform creative strategy, immersive events, and loyalty-driven engagement into unforgettable moments that resonate with audiences and elevate our clients’ brands. With REVA, we’re setting a new standard for experiential marketing—one game-changing event at a time.

T-CETRA is a leading financial technology enabler that converts cash payments into secure, auditable, cashless transactions at thousands of independent retailers in the U.S. and Puerto Rico that primarily serve underbanked customers. Our payment solutions bridge the digital divide for these underserved communities and are used by Fortune 500 companies within various sectors, connecting them to the 84.8 million un/derbanked individuals in the U.S via an independent retail network.T-CETRA serves thousands of independent wireless retailers with products and services to support the underserved community. Product Strategy works in collaboration with key stakeholders, telecom/carrier partners, and other brand partners to deliver high-value tools and products to the channel. This includes T-CETRA’s flagship platform, VIDAPAY®, an all-in-one wireless solution providing tools for incentive management, commissions management, and transaction processing for retail operators. Additional high-value products include retail programs, platform integrations, as well as other e-commerce initiatives.The Product Strategy org consists of Product Management, Product Design/Experience, and Product Marketing. The team is responsible for end-to-end user experience and communications—ultimately driving platform and product engagement, retention, and utilization.

Responsible for developing go-to-market strategies and messaging for various business units. Leading a team of content creators and solutions marketing professionals who guide stakeholders through a predictable and repeatable message development process to identify key business objects, KPIs, and unique value propositions. Core delivery areas include market research, content development, and messaging strategies for stakeholders.

#Hiring for Retail Leadership Roles -- Beyond Mobile is pushing the boundaries of what’s possible in prepaid wireless. The team is tackling both online and offline retail in new, cutting-edge ways. We’re building a team of forward-thinking individuals who are looking to break out of industry norms and carve a new path in wireless, retail, and beyond.

Worked with the executive leadership team and delivery teams to craft highly specialized technical content and sales materials to assist in the business development process. Delivery areas included pitch materials, online content, and messaging strategy.

-​ ​Develop ​and​ ​executed​ ​marketing​ ​campaigns​ ​for​ ​T-CETRA​ ​and​ ​industry​ ​partners utilizing various creative mediums: graphic design, videography, photography, and copywriting.-​ ​Develop ​brand​ ​guidelines​ ​and​ ​company​ ​voice​ ​for​ ​all​ ​communications​ ​and user-facing​ ​platforms-​ ​Develop​ ​multi-channel​ ​content​ ​marketing​ ​campaigns​ ​involving​ ​local​ ​media,​ ​paid digital​ ​advertisements,​ ​and​ ​organic​ ​content​ ​marketing-​ ​Introduced​ ​and​ ​implemented​ ​marketing​ ​automation​ ​software​ ​(Hubspot)​ ​for business​ ​development​ ​and​ ​recruiting​ ​efforts-​ ​Planned,​ ​coordinated,​ ​and​ ​executed​ ​annual​ ​conference​ ​hosting industry​ ​partners​ ​from​ ​across​ ​the​ ​country-​ ​Designed,​ ​coordinated,​ ​and​ ​operated​ ​tradeshow​ ​booths​ ​​at various​ ​industry​ ​conventions-​ ​Cultivated​ ​partnerships​ ​with​ ​local​ ​government​ ​officials​ ​and​ ​collaborated​ ​on strategic​ ​content​ ​marketing​ ​effortsOUTREACH-​ ​Built​ ​the​ ​company’s​ ​first​ ​Outreach​ ​program​ ​to​ ​contact​ ​users​ ​directly​ ​to​ ​gather feedback-​ ​Developed​ ​research​ ​processes​ ​for​ ​qualifying​ ​users​ ​prior​ ​to​ ​calling-​ ​Established​ ​guidelines​ ​for​ ​troubleshooting​ ​user​ ​issues​ ​as​ ​a​ ​means​ ​to​ ​establish trust​ ​with​ ​the​ ​end-userTALENT​ ​MANAGEMENT-​ ​Managed​ ​company’s​ ​first​ ​Talent​ ​Management​ ​Specialist,​ ​responsible​ ​for recruiting,​ ​networking,​ ​business​ ​development-​ ​Developed​ ​process​ ​for​ ​vetting​ ​candidates​ ​using​ ​a​ ​fair​ ​evaluation/scoring methodology

-​ ​Built digital marketing service​ ​list​ ​along​ ​with​ ​processes​ ​and​ ​protocols​ ​to​ ​scale​ ​services-​ ​Developed​ ​company​ ​identities​ ​for​ ​small​ ​business​ ​clients-​ ​Designed​ ​websites,​ ​ads,​ ​print​ ​flyers,​ ​business​ ​cards,​ ​and​ ​other​ ​marketing​ ​collateral for​ ​clients-​ ​Custom​ ​photography​ ​for​ ​online​ ​assets—i.e.​ ​websites,​ ​online​ ​ads,​ ​etc. ACCOUNT​ ​MANAGEMENT-​ ​Worked​ ​with​ ​business​ ​owners​ ​and​ ​marketing​ ​managers​ ​to​ ​coordinate​ ​marketing efforts​ ​across​ ​multiple​ ​advertising​ ​channels.-​ ​Provided​ ​regular​ ​custom​ ​reports​ ​detailing​ ​the​ ​status​ ​of​ ​the​ ​client’s​ ​online marketing​ ​efforts.-​ ​Responsible​ ​for​ ​maintaining​ ​several​ ​accounts​ ​dealing​ ​with​ ​website​ ​development, content​ ​development,​ ​SEO,​ ​PPC,​ ​and​ ​Social​ ​Media​ ​campaigns.-​ ​Consulted​ ​with​ ​client​ ​on​ ​developing​ ​new​ ​and​ ​innovative​ ​ways​ ​to​ ​improve​ ​their overall​ ​business​ ​strategies.DIGITAL​ ​STRATEGY​ ​(SEO,​ ​Social​ ​Media,​ ​Web​ ​Design):-​ ​Coordinated​ ​and​ ​manage​ ​several​ ​simultaneous​ ​marketing​ ​campaigns,​ ​Web development​ ​and​ ​design​ ​projects,​ ​at​ ​various​ ​stages​ ​and​ ​levels​ ​of​ ​complexity.-​ ​Implemented​ ​and​ ​maintain​ ​long-term​ ​SEO​ ​best​ ​practice,​ ​specializing​ ​in​ ​on-page optimization​ ​and​ ​link-building​ ​tactics​ ​using​ ​content​ ​marketing​ ​and​ ​social​ ​media strategies.-​ ​Performed​ ​keyword​ ​research​ ​and​ ​analysis​ ​using​ ​Google​ ​Analytics,​ ​Google Webmasters​ ​Tools,​ ​Open​ ​Site​ ​Explorer,​ ​and​ ​Google​ ​AdWords​ ​Keyword​ ​Tool.-​ ​Developed​ ​and​ ​implement​ ​long-term​ ​strategies​ ​for​ ​Google​ ​AdWords​ ​Campaigns​ ​to be​ ​used​ ​in​ ​conjunction​ ​with​ ​organic​ ​marketing​ ​strategies.-​ ​Managed​ ​paid​ ​advertising​ ​campaigns​ ​(Facebook,​ ​AdWords,​ ​Display​ ​Ads)​ ​through third​ ​party​ ​vendors.

-​ ​Implemented​ ​long-term​ ​SEO​ ​best​ ​practice,​ ​specializing​ ​in​ ​on-page​ ​optimization and​ ​link-building​ ​tactics​ ​using​ ​content​ ​marketing​ ​and​ ​social​ ​media​ ​strategies.-​ ​Performed​ ​keyword​ ​research​ ​and​ ​analysis​ ​using​ ​Bruce​ ​Clay​ ​and​ ​SEOmoz​ ​reporting tools,​ ​Google​ ​Analytics,​ ​Google​ ​Webmasters​ ​Tools​ ​and​ ​Google​ ​AdWords​ ​Keyword Tool.-​ ​Developed​ ​and​ ​implemented​ ​long-term​ ​strategies​ ​for​ ​Google​ ​AdWords​ ​Campaigns to​ ​be​ ​used​ ​in​ ​conjunction​ ​with​ ​organic​ ​marketing​ ​strategies.-​ ​Established​ ​the​ ​strategic​ ​and​ ​logistical​ ​development​ ​of​ ​an​ ​online​ ​marketing department.​ ​Developed​ ​workflows,​ ​protocols,​ ​and​ ​custom​ ​reports​ ​that​ ​are​ ​currently being​ ​used​ ​to​ ​service​ ​online​ ​marketing​ ​clients.ACCOUNT​ ​MANAGEMENT-​ ​Worked​ ​with​ ​business​ ​owners​ ​and​ ​marketing​ ​managers​ ​to​ ​coordinate​ ​marketing efforts​ ​across​ ​multiple​ ​advertising​ ​channels.-​ ​Provided​ ​regular​ ​custom​ ​reports​ ​detailing​ ​the​ ​status​ ​of​ ​the​ ​client’s​ ​online marketing​ ​efforts.-​ ​Responsible​ ​for​ ​maintaining​ ​several​ ​accounts​ ​dealing​ ​with​ ​Web​ ​site​ ​development, content​ ​development,​ ​SEO,​ ​PPC,​ ​and​ ​Social​ ​Media​ ​campaigns.-​ ​Consulted​ ​with​ ​client​ ​on​ ​developing​ ​new​ ​and​ ​innovative​ ​ways​ ​to​ ​improve​ ​their overall​ ​business​ ​success.GRAPHIC​ ​DESIGN/VIDEO​ ​+​ ​AUDIO​ ​PRODUCTION-​ ​Created​ ​banner​ ​ads​ ​and​ ​landing​ ​pages​ ​for​ ​online​ ​marketing​ ​campaigns.-​ ​Recording​ ​and​ ​editing​ ​radio​ ​commercials​ ​as​ ​well​ ​as​ ​filming​ ​and​ ​editing​ ​public service​ ​announcements,​ ​testimonials,​ ​memorial​ ​videos​ ​and​ ​promotional​ ​videos​ ​for non-profit​ ​organizations.