Based in Madrid, Avery Booker has nearly two decades of experience in luxury marketing, editorial brand-building, and consumer forecasting.Booker is the Co-Founder and Head of Data at Jing Daily, the leading digital publication on luxury consumer trends in China. Overseeing the development of Jing Daily's Reports division, audience acquisition, and global expansion efforts, Booker works with teams in North America, China, and Europe and publishes the global newsletters Jing Daily Culture and Jing Travel. From 2015-2019, Booker was Co-Founder and founding CEO of the cloud-based data platform Enflux, which helped clients like Value Retail, Burberry, Bumble, and Hunter Boots harness the full power of their data. Before the launch of Enflux, Booker was the New York-based Partner at the boutique consultancy China Luxury Advisors, creating digital and offline strategies to attract and serve hundreds of millions of Chinese traveling consumers. Booker is a regular source for publications such as the New York Times, the BBC, Bloomberg, Reuters, and The Wall Street Journal. Booker has lectured at the Wharton School of Business at the University of Pennsylvania, the Kellogg School of Management at Northwestern University, and Parsons School of Design in New York. Booker has presented at events such as the Richemont North America annual meeting in New York, American Express Insights Network in London, the Northside Innovation Festival, the Luxury Communications Council in London, and Luxury Interactive in New York. Booker holds an M.A. in Comparative New Media from New York University, a B.A. in English from the University of Colorado at Boulder, and Mandarin-language certification from Beijing Language & Culture University.