Avery Gross Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

• Implemented processes and workflows for prioritizing, scheduling and managing a portfolio of hundreds of development projects.
• Successfully managed dozens of projects from initiation to scoping, prioritization, scheduling, implementation, testing and roll-out.
• Designed and managed implementation of streamlined tool for launching marketing and acquisition campaigns. Reduced campaign setup time and cost by over 90% while adding new capabilities including geo-targeting.
• Defined analytics and reporting solution for The X Factor USA’s website, online store and mobile apps (iPhone, iPad and Android).
• Spearheaded project to create a reporting and back-office workflow system, including an interactive tablet-optimized sales dashboard that allows clients to drill into sales in real-time.
• Reduced customer service ticket volume by 35% through improvements to the self-service account management tools and the operations and fulfillment processes. Resulted in cost saving and higher customer satisfaction for.

New York, NY, US

• Established Business Intelligence team providing insights into network spanning hundreds of online storefronts and over a thousand artist websites, including marquee sites like michaeljackson.com, foofighters.com and.
• Launched a data warehousing and reporting platform providing a consolidated business and consumer view across CRM, eCommerce, web analytics and social.
• Created interactive sales and marketing dashboard tools for our clients and internal teams.
• Spearheaded project to add enterprise level web analytics solution to Sony Music’s online network. Conducted RFP and negotiated hundreds of thousands in savings over the already discounted terms in Sony’s master.
• Designed and implemented tag management and Universal Tag solution for deploying web analytics across a network of over a thousand sites from dozens of international business units running on myriad platforms. Reduced.
• System used to successfully roll out Omniture on over a thousand marketing and eCommerce sites simultaneously and for adding scores of new sites and online storefronts per month.

New York, NY, US

• Directed and oversaw company’s online commerce and CRM initiatives. Responsible for all aspects of operations and development, including strategic planning; business development, project management; staff management.
• As Chairman of Sony Music’s CRM Steering Committee, spearheaded effort to streamline and enhance the company’s email marketing program. Worked with the key stakeholders in each of the company’s business units as well.
• Managed successful direct sale campaigns for dozens of marquee artists including Bruce Springsteen, Bob Dylan, Beyoncé, Christina Aguilera, Incubus, The Fray and Ozzy Osbourne.
• Initiated and led site redesign projects to improve conversion rates, increase average order size, reduce customer service volume and improve organic search ranking.
• Conducted cross-promotional campaigns including in venue album pre sales, CD/ticket bundles and live “bootleg” albums.
• Created m-commerce pilot campaigns using PayPal’s and ShopText’s Mobile Commerce Platforms.

New York, NY, US

• Responsible for the architecture, development, maintenance and operations of platforms supporting Sony Music’s B2B and B2C eCommerce, community, reporting and media fulfillment initiatives.
• Expanded Sony Music's eCommerce systems to a platform supporting dozens of B2C and B2B sites selling physical goods and digital downloads.
• Managed project portfolio in a fast-paced agile environment.
• Developed relationships with key stakeholders to define e-business products and priorities.
• Led and directed in-house, offshore, and outsourced development.
• Established processes and procedures to facilitate project scoping, scheduling, progress reporting, and quality assurance.

New York, NY, US

• Established and led Sony Music’s eCommerce team. Defined and executed company’s direct sales initiatives.
• Reduced operating costs on company’s legacy Co-Branded Download Storefront program by over 80% and made key architecture changes to scale the channel resulting in a tenfold increase in catalog size and fourfold.
• Performed review of Sony Music's existing eCommerce capabilities. Determined that existing outsourced solutions were not sufficient and a new site would need to be defined and built in less than four months to launch.
• Managed entire project including scoping, definition, hiring of creative firm and development team, setting up infrastructure in new data center, load testing and quality assurance. Store launched on time and under.

• Identified and resolved performance bottlenecks and other stability issues that were preventing the re-launch of BMGMusicService.com.
• Created server monitoring framework to gather performance information for reporting and analysis. System automatically sent out real-time alerts when problems were detected.Note: I was a full time employee from June.

• As Lead Web Architect, was responsible for the architecture of BMG Direct’s web and e Business applications, including BMGMusicService.com, one of the top ten eCommerce sites in the world at the time, per Media Metrix..
• Built an acquisition management system that allowed non-technical production staff to create and track thousands of acquisition campaigns with dynamic content and offers.
• Created a personalization, user segmentation, testing and targeting framework used by the marketing, sales promotion and creative teams to measure the effectiveness of different creative and promotional offers on the.
• Designed and implemented a survey and polling system. System was defined, developed, and launched in less than a week.

Brooklyn, New York, US

• Taught advanced undergraduate Computer Information Science classes:
• Java and Object Oriented ProgrammingSyllabus: Object oriented design and development; encapsulation; inheritance; data structures; threads; Java Event Model and reflection
• Operating System TheorySyllabus: Threads; I/O; process synchronization; deadlock detection, prevention, and avoidance; networks; memory management; virtual memory; and disk and CPU scheduling.

Managed editorial staff and was responsible for newspaper publication. Launched online version of newspaper.