Avery Hellas Email & Phone Number

Toronto, Ontario, Canada

• Responsible for supporting the Vice President, Book Clubs in optimizing the growth of the Book Clubs and Book Fairs businesses by meeting or surpassing revenue and margin targets, including the marketing and merchandising of Book Clubs and Book Fairs product, programs, and the creation of all print and digital sales and marketing collateral. • Responsible for the development and execution of marketing programs and strategies to enhance the Book Clubs and Book Fairs print and online promotions.• Supervises and directs a dynamic Marketing team across the School Market group, including the development of general work objectives, scheduling, and organization of work assignments. • Manages eCommerce marketing assets across all platforms. • Manages Book Fairs email initiatives and Online Toolkit.• Manages social media campaigns across all platforms.• Collaborates with Director, Book Fairs Sales on the coordination of all chairperson/principal outreach, communication, conferences, and programs.• Fosters relationships with US Book Clubs and Book Fairs Marketing groups to plan the direction of the Canadian marketing plans, sharing current information and purchasing trends and communicates results.• Represents Book Clubs and Book Fairs at internal cross-channel marketing meetings. Acts as the main liaison for communication and reporting on all marketing plans. • Provides reporting and analysis for sales and marketing results for key brands and provides recommendations for promotion strategies.• Participates in the development and implementation of specific marketing strategies for each business.• Participates in the annual preparation of the fiscal budget and support materials. • Keeps abreast of current affairs, trends, and practices in the market that may affect the Book Clubs and Book Fairs businesses.• Defines new trends and opportunities to address the competition and improve customer experience with Book Clubs and Book Fairs.

Toronto, Ontario, Canada

• Marketing manager of all student product for Scholastic Book Clubs (formerly Reading Club), ranging from preschool to Grade 8. • Supervised and directed the Product Coordinator, Book Clubs.• Created polished, engaging print and digital flyers each month. I created in-depth marketing strategies, merchandise products, and grow profitability by utilizing the flyers to direct customers onto Scholastic's ecommerce platform.• Was responsible for merchandising and marketing products on our ecommerce platform, including product merchandising, visual asset creation, and product searchability.• Created marketing pages on our ecommerce platform to help market the program to sponsors and parents.• Led several meetings with cross-channel teams, including product reporting, social media planning, and design projects.• Managed the social media calendar and planned marketing of student product throughout each month.• Managed the annual Classrooms Care program, creating polished marketing pieces including a micro-website, acting as a liaison between Scholastic and charity partners, creating schedules for donations, and facilitating the fulfillment of all donations.• Collaborated on email marketing campaigns by merchandising products, copy writing, andproofreading.• Created post-mortem reports on marketing programs and campaigns in order to drive the following year's program strategy.• Frequently worked with cross-channel teams on marketing projects, product safety tests, and book reviews.• Attended sales conference and meetings with US counterparts, as required.• Was required to balance a heavy workload with multiple projects and meet deadlines with a strong eye for detail.

Toronto, Ontario, Canada

• Category manager of all student product for Scholastic Book Club (formerly Reading Club), ranging from preschool to Grade 8. • Created polished, engaging print and digital flyers each month. I created in-depth marketing strategies, merchandise products, and grow profitability by utilizing the flyers to direct customers onto Scholastic's ecommerce platform.• Was responsible for short- and long-term product planning and placement, as well as forecasting sales.• Was responsible for creating a competitive pricing strategy to drive customer engagement and ensure sell-through of ordered stock. • Created post-mortem reports that analyze sale trends, sell-through rates, and profitability.• Was responsible for merchandising and marketing products on our ecommerce platform, including product merchandising, visual asset creation, and product searchability.• Created additional marketing pages on our ecommerce platform to help market the program to sponsors and parents. • Led several meetings with cross-channel teams, including product reporting, social media planning, and design projects. • Managed the social media calendar and marketing of student product throughout each month.• Managed the annual Classrooms Care program, creating polished marketing pieces including a micro-website, acting as a liaison between Scholastic and charity partners, creating schedules for donations, and facilitating the fulfillment of all donations. • Collaborated on email marketing campaigns by merchandising products, copy writing, and proofreading. • Frequently worked with cross-channel teams on marketing projects, product safety tests, and book reviews.• Assisted in the day-to-day management of the Product Coordinator, including holding a weekly one-one meeting and managing workload.• Attended sales conference and meetings with US counterparts, as required.• Was required to balance a heavy workload with multiple projects and meet deadlines with a strong eye for detail.

Toronto, Ontario, Canada

I wrote and proofed promotional copy for nationally-distributed Book Club (formerly Reading Club) flyers, including clubs Elf to Teen and Teacher Store.I worked alongside the Director, Teacher Resources to create the index for the Classroom Essentials Catalogue.I assisted Product Managers in updating sales lists to reflect product changes, pricing, and safety test approvals.I also updated and approved product information and images for ecommerce site.

Newmarket, Ontario, Canada

I worked with a high-energy team to promote a positive work environment for both employees and guests. I had to maintain Disney culture by creating magical moments within a retail environment.I engaged in one-on-one interactions with guests of all ages. I was responsible for processing cash and card transactions, including returns, exchanges, guest ships, and price adjustments.I coordinated and hosted in-store events for crowds of young guests including trivia, story time, learn-to- draw, and sing-alongs.I was in charge of answering the phone to handle guest questions and concerns in a professional and friendly manner. Initiated and maintained internal guest relationships with frequent visitors.

Barrie, Ontario, Canada

• Seasonal sales associate for the 2010 Halloween season.• Assisted in setting up the warehouse location, including installing shelves and pricing items.• Helped with unpacking stock and replenishing the shelves.• Engaged in one-on-one interactions with customers.• Helped with the fitting rooms and sizing of costumes for customers.• Greeted customers at the front of the store.• Was familiar with stock and fit of costumes in order to better assist customers.

Barrie, Ontario, Canada

• Seasonal sales associate for the 2009 holiday season.• Ensured customers found merchandise efficiently and properly.• Assisted in the fitting rooms, including grabbing new sizes, bringing back unwanted items, and tagging clothes to come out onto the floor.• Helped with overnight store changes and stock replenishment.• Greeted customers at the front of the store.

Master'S Degree, Professional Communication, 4.0 Gpa

Activities and Societies: Secretary, MPC Course UnionMajor Research Paper: #FollowUs: Brand Connectivity and Marketing Techniques that.

Bachelor'S Degree, English, 4.0 Gpa

Minor in Sociology