Leading Strategic Digital Campaigns for Political Transformation and overseeing digital communication strategies for high-stakes state election campaigns.Tamil Nadu State Assembly Election 2021: Led a 100+ member team that played a pivotal role in Dravida Munnetra Kazhagam's (DMK) historic victory, securing 159 out of 234 assembly seats. Key achievements include:- Initiated the "Ondrinaivom Vaa" campaign during the COVID-19 pandemic, later encompassing DMK's AE 2021 communication.- Orchestrated "Ellorum Namudan," India's largest online party membership drive with 40+ lakh registrations.- Spearheaded the "We Reject ADMK" campaign, emphasizing the incumbent ADMK government's failures.- Introduced the "Stalin Ani" mobile app for party member engagement.- Successfully launched a campaign song with 10 Crore+ video views in Tamil Nadu aloneGoa State Assembly Election 2022: Led a 60+ member team for All India Trinamool Congress (AITC), ensuring seamless digital and social media communication.

Digital Campaign Management: Orchestrated digital campaigns for diverse clients and election campaigns across Bihar, West Bengal, and Delhi.Strategic Advisor: Provided digital strategy counsel to political leaders, reinforcing their brands, enhancing organizational presence, and enabling effective public outreach.Data Analytics: Managed and developed reporting dashboards for visualizing and analyzing digital campaigns, sentiment analysis, brand monitoring, and market research.Delhi Assembly Election 2019-20: Key contributor to the landslide victory of Arvind Kejriwal and Aam Aadmi Party, securing 62 out of 70 seats. Notable achievements include:- Executed 10 impactful digital campaigns, including leader promotion, government report card, guarantee card (manifesto), and video campaign song promotion.- Led cross-functional teams in ideating, conceptualizing, and structuring digital and on-ground campaigns.- Pioneered the iconic campaign slogan and song 'Lage Raho Kejriwal,' reaching every household in Delhi.- Recognized for running the most innovative digital campaign in Indian political history.

Contributed to the victory of the YSR Congress Party in Andhra Pradesh Election 2018-19, securing 151 out of 175 seats.Digital Campaign Expertise: Executed 18 digital advertising campaigns, driving app installs, youth registrations, and video campaign song promotions. Achieved an impressive 100 Cr+ impressions within a month in Andhra Pradesh. Accredited for creating the most-viewed political campaign song globally.Youth in Politics (YIP): Played a pivotal role in "Youth in Politics," a revolutionary pan-India platform under the mentorship of Prashant Kishor & I-PAC. Empowered over 10 lakh youth to actively engage in electoral politics through online platforms.National Agenda Forum (NAF): Led the launch of the "National Agenda Forum" by I-PAC on Digital Platforms, a nationwide initiative reviving Mahatma Gandhi's 18-point Constructive Programme to shape India's contemporary priorities. Over 60 lakh citizens have contributed to this initiative, with 1 lakh signing up for the Campaign for India programmes as part-time associates

Analysed user and mobile patterns/trends and developing a deep understanding of data at an account level, campaign level and industry level.Identified opportunities based on in-depth understanding of client requirements and successfully scaled multiple client accounts with multi-product solution pitches

Managed end to end delivery of mobile advertising campaigns which include pre-sales support, building out media plans, procurement of campaign assets, campaign optimization, reporting, post sales analysis and billing/invoicing.

Worked on digital marketing ecosystem and delivery management. Role involved meeting advertisers' demand by properly understanding their needs and fulfilling them through the right publisher.

Led a team of 50 volunteers in the organisation of several camps on different social issues in villages of Garinda and Jherli, nearby Pilani.Conducted blood donation camp in BITS Pilani campus in collaboration with IRCS New Delhi whcih saw a record collection of 951 units of blood.Received a certificate form Hon'ble Health minister, Govt. of India for successful orgnization of blood donation camp.

Developed a model to support automation in Mechanical maintenance and learnt application of MRO Software, CNC Machine and Automatic Lubrication System Received a certificate of appreciation from Training and HR head of Hindalco Industries Ltd.