Avi Fried Email & Phone Number

Brooklyn, NY

• Leading operations, sales and marketing of a packaging distribution enterprise with 80 employees in 2 locations serving more than 3,500 local, regional and national businesses.
• For business with commodity products in very competitive market, forged and executed a comprehensive strategy that ignited revenue growth more than 100% in less than 6 years.
• Championed end-to-end culture change and rebuilt employee morale by forging strong staff relationships, instituting mentoring and training, and holding employees accountable – in a positive and supportive environment.
• Galvanized, inspired and managed and inspired sales team to achieve record sales revenues and deliver consistently higher levels of sales performance. Conducted market analysis, identified growth accounts, and helped.
• Designed and implemented company’s first-ever, real-time inventory warehouse management system, enabling company to increase inventory turns and eliminate stagnate inventory, improve customer service, and satisfy bank.

Brooklyn NY

• Challenged to lead and grow high-end, full service business in price sensitive, highly competitive market serving retail, commercial and industrial markets. Managing all aspects of daily to day operations, sales.
• Successful led company through recession by optimizing workflow and staffing pattern without compromising service or production quality or sales capacity. Controlled staffing costs while concurrently growing business.
• Continuously developed and implemented new business processes improvement strategies that enabled all employees to work at capacity and eliminate inefficiencies.
• Increased employee morale and reduced turnover by developing and maintaining company culture that makes employees feel they are part of company that values their opinions.
• Improved employee responsibility and motivation by restructuring compensation program that better tied compensation to individual performance.
• Coached, motivated and developed a winning sales team by implementing new sales training program that improved sales skills, product knowledge and customer service.