Avi Hakhamanesh Email & Phone Number

Greater Los Angeles Area

Serve as strategy, branding and marketing advisor and consultant with focus on brand positioning, messaging and differentiation, social media and content strategy, audience and community growth and new launches.Advise, guide and collaborate with senior leaders on developing generative AI strategies that align with business objectives and brand values. Provide AI training solutions to teams at all stages of AI adoption, helping accelerate their AI transition and build their AI skills to achieve business goals. My training sessions focus of the most essential, valuable, practical and immediately actionable insights to empower your team with the skills to become more productive and creative.

Developed overall marketing strategies, positioning, and campaign phasing/roadmaps for the promotion of all domestic theatrical releases including DEADPOOL, THE REVENANT, HIDDEN FIGURES, LOGAN, THE MARTIAN, GONE GIRL, KINGSMAN: THE SECRET SERVICE, TAKEN 3, MAZE RUNNER: THE SCORCH TRIALS, THE PEANUTS MOVIE and X-MEN: APOCALYPSELed the communication of marketing objectives and positioning to all divisions within the Theatrical Marketing group including Creative Advertising, Publicity, Digital, Creative Content, Media Promotions, and Brand Promotions to guide the creation of cohesive campaigns and ensure brand consistency across all facets of marketing from campaign inception through film's release.Functioned as the primary liaison between the Theatrical group and other divisions including International, Franchise Management, Home Entertainment, Consumer Products and Publishing to ensure synergy and increased profitability across all channels.Oversaw the development of marketing campaign presentations to filmmakers, stakeholders, and Fox Partner studios (Dreamworks Animation, Fox Animation, Blue Sky Studios.)

New York / Los Angeles

Developed consumer facing and B2B marketing strategies and launch campaigns consisting of overall brand positioning, media planning and social media strategies for the promotion of films, television shows, digital content, and consumer services. Clients include Syfy Network, Time Warner Cable Media, Ten One Entertainment and Remark Media. Syfy Network: Developed launch strategies and drafted creative briefs for shows including DEFIANCE, ALPHAS, and FACT OR FAKED. Drafted Syfy’s 2013 social media and Comi-con strategy.Time Warner Cable Media: Created a differentiated positioning and messaging strategy targeted at TWC Media’s film studio clients focused on highlighting the brand’s strengths in best and most effectively reaching and engaging the Hispanic movie-going audience.Remark Media: Spearheaded overall brand positioning and messaging with respect to Remark’s services and offerings for the company’s website.

Los Angeles, California, United States

Developed launch strategies and drafted creative briefs for shows including DEFIANCE, ALPHAS, and FACT OR FAKED, as well as an umbrella strategy for Syfy's social media and Comic-con initiatives.

Developed overall brand strategy and plans for the NBC Local Media Division to drive local market brands, build awareness, and drive consumption of the NBC LM properties, while managing the creative, media, and budgets for top 10 NBC owned and operated stations including New York, Los Angeles, Chicago, Washington, Dallas, Miami and Philadelphia.Spearheaded strategy and execution of all brand and program specific marketing initiatives with emphasis on AM and PM News for top ten local markets.Lead marketing strategy and creative execution for the launch of all 24/7 local programming channels in all local markets.Oversaw creative and media agencies to ensure effective creative execution of marketing campaigns and optimization of media mix and budget to achieve optimal ROI.Worked closely with the research team to develop consumer insight, while translating the information to market needs that inform content, product development, and brand communication.

• Developed positioning and marketing strategy documents for upcoming releases consisting of overall film positioning, direction for print and audio visual creative materials, corporate and media promotions, brand integrations, digital marketing, media plans, and publicity activities.• Managed implementation and execution of all marketing activities and external agencies to support strategies and plans.• Oversaw creation of all print and A/V creative, promotional and sales materials including one-sheets, trailer/promo reels, sell sheets, brochures, and trade ads. • Managed film publicity activities including overseeing press screenings, press junkets and talent tours. Supervised publicity agencies responsible for execution of international publicity campaigns.• Oversaw Lakeshore Entertainment’s presence at all film markets, tradeshows and festivals (Cannes, EFM/Berlin Film Festival, AFM, etc.) by supervising the design and set up of offices and creation of all marketing collateral. • Developed and managed marketing budgets.• Supervised all freelance and third-party vendors

• Performed comprehensive industry and territory specific box office analysis for international markets, competitive product and comparable title performance, to support marketing and sales efforts• Liaised with international distributors to obtain and evaluate release schedules, marketing campaigns and media and advertising budgets for upcoming releases• Managed the collection, processing, analysis and reporting of box office information for all New Line international releases

• Developed international positioning and marketing strategy documents for upcoming releases consisting of overall direction for print and audio visual creative materials, corporate and media promotions, digital marketing, media plans and publicity activities. • Created product overview and thought-starter presentations for potential corporate and media promotional partners as well as international field offices.• Generated creative briefs outlining the strategic and creative objective of marketing support materials for print and video toolkits, and concept mock-ups for execution by outside creative agencies. Drafted marketing materials timelines.• Performed a worldwide media inflation analysis in the top ten international territories to identify changing trends in media expenditure.

• Performed in-depth analysis of WBPI’s international exhibitor relations efforts, competitive exhibitor relations programs, and changing exhibitor needs in the top international markets. • Developed a systematic and branded approach (focusing on internal and external communication, exhibitor events and marketing materials) to strengthen WBPI’s international exhibitor relationships.

Mba, Entertainment Strategy And Marketing

Education record