My name is Avi Inbar and for the past 22 years, I’ve been working as a Creative and Design leader. With my knowledge, experiences and achievements within the industry, I’ve successfully managed creative teams at EURO RSCG, Grey, BBDO, Elementor, and with many other industry leaders. Over the years, I’ve become a specialist in creative brand identity, cross-media campaigns and marketing channels. I’ve led numerous successful and diverse activities using guerrilla marketing strategies and creative media integrated into a modular "360" thinking. In the past 10 years, my main responsibilities have been managing, developing, and mentoring an ever-growing team of creative thinkers as copywriters, designers, writers, animators, and creative studio operators to develop unique, innovative, and successful campaigns.In my current role as Executive VP of Creative, I provide direction to creative design, media activity, brand identity, content and social management teams. With a strong background in digital copywriting and experience in the advertising industry, I am considered an expert in creative performance. I regularly lecture at Habetzefer, Israel’s Advertising Agencies Academy. Additionally, I advise in several schools where I teach creative thinking and writing workshops. My ambition and main focus are to develop and educate the next generation of advertising and creativity professionals.