- Managing marketing asset for Vida: Healthcare Your Way- Producing marketing collaterals- Crafting compelling content for various marketing channels, including websites, and social media- Monitoring and reporting on product marketing initiatives' performance, using data to drive strategy adjustments.- Utilizing digital marketing channels and tools effectively for product promotion and customer engagement.- Event management- Engaging with influencers, partners, and other third parties to amplify the product's reach and credibility.- Developing and refining the product's unique selling proposition and messaging to differentiate it in the market.

- Managing Marketing Comms division for Buyers- Analyzing data performance for Push Notification and EDM channel content- Performing A/B test to improve performance- Conduct competitive intelligence- Manage content editorial plan for Push Notification channel

- Manages the content strategy across all the sections - Be the editorial leader of the team and conduct monthly content meeting with Marketing & other department concerned- Work on developing and distinguishing the identity and voice of the content, inline with Brand Tone of Voice- Leads weekly internal editorial meetings with Marketing team- Ensures the quality of all the content being produced is of the highest quality, copywriter & artwork- Ensures any content published has the perfect mix of content and follow the Brand Sales & Marketing Guidelines - Creates, manages and organizes the editorial calendar- Works with the Digital Marketing & Social Media to develop the day-to-day trending content- Stay on top of the trends relating to Tauzia’s brand- Works with the Analytic team to analyze web metrics in order help the editorial strategy- Develops, update & validate contents of any (new) hotel marketing tools offline & online (website, collaterals, banners, factsheet)

- Generate creative ideas for creative division- Liaise with strategic and account team to develop the proposal deck- Assist social media team in terms of creative content development- Supervise junior writer- Handle editorial plan on weekly and monthly basis