๐๐ฎ๐ซ๐ง๐ข๐ง๐ ๐๐๐ญ๐ ๐ข๐ง๐ญ๐จ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐ญ๐จ ๐๐ซ๐ข๐ฏ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ฎ๐๐๐๐ฌ๐ฌAs a data analyst with over five years of experience in the advertising industry, I love turning complex data into meaningful insights that make a difference. I currently lead data initiatives at Bezeq, collaborating with different teams to develop strategies that get results. Whether it's building dashboards or automating reports, my focus is always on improving performance, boosting customer retention, and supporting effective marketing.๐๐๐ฒ ๐๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ ๐๐ญ ๐๐๐ณ๐๐ช:Campaign Optimization: By running A/B tests and analyzing 30,000 ads, I identified the best-performing combinations, increasing click-through rates by 25%. I automated optimization by implementing SQR management, excluding negative keywords, and adjusting bids across different campaign segments, such as location and time etc., resulting in a 30% increase in conversions.Customer Insights and Retention: Using customer clustering and churn prediction models, I enhanced retention rates, customer segmentation, and data presentation, which directly impacted customer lifetime value.Operational Efficiency: Automating reporting, dashboards, and CRM improvements through development specifications and optimization processes led to a significant increase in efficiency, saving time and reducing errors.๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐ค๐ข๐ฅ๐ฅ๐ฌI work with SQL, Python, Power BI, and Excel to build dashboards, run analyses, and visualize trends. I also use machine learning for predictive insights, focusing on choosing the right tool for each business challenge. My goal is to make complex data easy to understand for everyoneโtechnical experts and non-experts alike.Core Competenciesโข Data Analysis & Visualization (SQL, Python, Power BI, Excel)โข Predictive Analytics for Customer Insightsโข Dashboard Development & Reporting Automationโข Campaign Optimization, A/B Testing, and Marketing Analyticsโข Cross-Functional Collaboration & Team Leadership๐๐๐ญ'๐ฌ ๐๐จ๐ง๐ง๐๐๐ญI'm passionate about how data can shape business strategies, and I'm always looking for new opportunities in dynamic, data-driven environments. If you're looking for someone who can turn data into actionable insights that drive growth, let's connect. I'd love to chat about how we can work together.
