Alejandro Caballero Email & Phone Number

Westminster, Co, Us

Westminster, Co, Us

Greater Denver Area

• Collaborate with Marketing and Product teams to develop print / digital creative assets; managing schedules, communication, and deadlines while ensuring high-quality deliverables and adherence to brand guidelines.• Front-end web development and maintenance with Webflow, Squarespace, WordPress, Grav, and Unbounce.• Offer versatility and flexibility with a multidisciplinary approach to content production, utilizing 11+ years of experience in photography, video, and graphic design to create meaningful user experiences.

• Produce static and motion graphics for web ads and instructional videos.• Draft and explore new cybersecurity illustrations for print / digital publishing.• Layout design for marketing and internal documents.

Denver, Colorado, United States

• Researched internal / external user needs, prototyped enterprise features, and led usability studies to improve the company’s financial web-based application—replacing its legacy software.• Led a major visual design upgrade to facilitate scalability and improve usability; collaborated with 3–5 developers in an agile workflow to develop complex business features and sustainable UI patterns.• Dictated acceptance criteria and reviewed UX on development work before release to production.• Reported qualitative and quantitative findings to the Product Owner to define priorities and trade-offs. • Designed executive presentations, Word templates, marketing collateral, interactive PDFs, and engaging social media content to support the strategic business initiatives of Arcadia, Assura Trust, and Structures.• Maintained 3 company websites and executed in-house front-end development tasks using Microsoft's Azure, Visual Studio, and a mix of programming languages—HTML, CSS, Javascript, PHP, and Yaml.

Denver, Colorado, United States

• Produced multimedia deliverables to support field consultants and strategic initiatives, like continuing education webinars, corporate events, and software development.• Introduced efficiencies by creating Word and PowerPoint templates for employees, enabling autonomy over their work.• Provided creative direction in the early years of Assura Trust and built a library of evergreen marketing documents resulting in great executive feedback.• Standardized fillable PDFs for Assura Trust and Structures, improving the internal process of requesting and ingesting customer information—crucial steps in acquiring new business.

Broomfield, Colorado, United States

• Supported the lead Auditorium Technician with video production, backstage pre-production, lighting / sound support, and post-production procedures.

Denver, Colorado

• Shot, edited, encoded, and delivered professional video content for social media outlets and the PureFlix.com streaming platform• Directed technical production and post-production for 3-episode documentary series, “After Columbine” (2019); produced ~90 minutes of total content and received praise for maintaining low production expenses.• Designed graphic assets and motion graphics for b-roll animations, lower-thirds, opening sequences, end-credits for multiple video series.• Directed and filmed videos for Adopt Together's charity collaboration; worked on 3 episodes, each 3–5 minutes long• Edited footage for 20- to 30-minute episodes of the talk show “Pure Talk”

Des Moines, Iowa

• Coordinated daily production of 2-3 newspapers—including development of attractive front-page designs and cohesive news and sports layouts—under strict nightly deadlines.• Worked on 6 different regional newspapers, maintaining individual visual styles and brand preferences.• Assisted supervisors in covering shifts whenever needed.• Produced 2 front-page designs highlighted and featured in the Newseum’s “Today’s Top 10” on Jan. 22, 2014

Indianola, Iowa

• Directed and supervised production for Simpson College's first student magazine after being selected by the Chair of Communications to lead the project• Successfully created an 18-spread, 36-page student magazine to great reception by students and staff• Planned, executed, and edited ~10 editorial photoshoots and oversaw all aspects of the magazine

Indianola, Iowa

• Wrote, shot, edited and published multimedia stories for the Simpson College website under the supervision of a multimedia specialist for Simpson College’s PR & Marketing office.• Covered campus events and developed motion graphics sequences for web videos.• Implemented the use of Adobe After Effects as a regular tool for promotional videos, which increased the college’s video production value.

Juarez, Ch - Mexico

• Provided bilingual customer service for Sprint customers through in-bound and out-bound calls.• Answered questions and resolved technical issues in an efficient and sociable manner. • Made outbound calls to inform new customers about special offers and opportunities.

Ux Design

Learned the fundamentals of UX design. I had the opportunity to define a problem, conduct user research, create wireframes, develop.

Integrated Marketing Communications, Communications And Media Studies, 3.8

Activities and Societies: • Freelance Photographer • Simpson Student Media • International Students Organization • Community.