A full service beauty agency dedicated to innovative product development, disruptive marketing and retailer relations. Clients include Aeir, indē wild, Monastery Made, Strange Luxury, Sephora Accelerate brands and new innovations set to launch in 2025 and 2026.

Promoting ethical and environmental stewardship within the cosmetics industry. More to come in 2025.

Leading Global Product and Marketing for Sephora Accelerate indē wild.

Consulting services by Avigon Paphitis for beauty founders. Proud to have supported three Sephora Accelerate founders in the 2024 cohort and many more inspiring brands. Clients include Alpha-H, Bloomeffects, Le Prunier, indē wild.

• Introduced a product marketing strategy and distinct marketing tone of voice to identify unique brand point of difference • Management of product process including strategy, positioning, briefs, formulation approvals, cost of goods evaluation, packaging, development timelines and product architecture • Leading product innovation and future concepts alongside Innovation Chemist• Management of 360 cross-channel marketing strategy ensuring cohesive messaging across dot-com, email and social channels partnering with creative teams • Lead copywriter across packaging, digital, influencer, retail marketing and brand campaigns shaping brand mission copy, values and tone of voice • Management of claims process including clinical testing working with regulatory coordinator and external legal counsel• Execution of Sephora in-store and online updates, supporting retail marketing initiatives, animations, kits and holiday assortment • Supporting junior team members and cross functional teams• Supported and strategised green transitions within the business including refill programs, smarter sampling, limiting air freight, long-term carbon reductions

A leader in the clean beauty space, Beautycounter is an industry disruptor with an inspiring mission: to get safer products into the hands of everyone. During my time at Beautycounter I have assisted in both the strategy and execution of product and brand:• Maintaining pulse on innovation and market analysis• Creation of product briefs including positioning, cost of goods and benchmark identification• Evaluation and approval of formulas and packaging as part of new product development• Management of 360 cross-channel marketing strategy, working cross functionally• Management of 360 marketing calendar for US & Canada• Partnering with creative teams to execute email marketing, social strategy and brand campaigns• Management of dot-com home page updates, product pages and email marketing calendar

I was given a fantastic opportunity to develop a strategy to re-brand Mary Kay Australia, an underperforming market where the Mary Kay Ash message had become diluted. Responsibilities included:• Creation and development of Mary Kay Inc. brand strategy• Management of all outgoing printed and digital communications including email and dot-com updates • Development and execution of AU/NZ Marketing Calendar• Project Management

Seen Group is London’s leading beauty agency, representing clients globally. My experience in a dynamic, fast-paced environment enabled me to truly develop my passion and knowledge within the industry in a variety of areas. Responsibilities included:• Campaign and project management across the Unilever hair care portfolio• Trend forecasting and competitor analysis• Working alongside PR, in-house and creative teams to refine brand strategy for Revlon ‘Love is On’campaign, Nars Cosmetics product launches and Nexxus New York Salon Care re-brand• Planning and implementation of press, internal and consumer facing events for Christian LouboutinBeauty, Topshop Beauty, Revlon, Dermalogica, Simple Skincare, Nars Cosmetics and Shiseido• Leading the creative studio to deliver high level work within timelines and department budgets• Managing Seen Group and Nexxus New York Salon Care social media channels• Brand film and photography management• Management of junior team members

• Creating global toolkits and refining 360 communication models for Christian Louboutin Beauty and Unilever• Creating communication timelines and briefs across agency accounts• Leading local and global PR markets and implementation of approved communicationstrategies (UK, US, EU, Brazil) for Christian Louboutin Beauty and Unilever• Social media lead• Management of brand ambassadors (including day to day logistics, relationship building,contract management)• Producing retail pitches and strategies (Liberty, Selfridges, Space N.K, Harrods, Barneys,Net-a-Porter)• Financial reconciliation and communication budgets• Launching the first Unilever prestige hair care salon in New York and the most successfulUnilever UK consumer activations within the hair and skincare categories

• Assisting with the coordination and logistics of print campaigns and shoots for Louis Vuitton, Calvin Klein, Rimmel, Another Magazine• Assisting with financial reconciliation and office administration• End-to-End campaign and project management

• Coordinated the in-centre communications and social media strategy for primary retailers including Topshop, Topman, Target, Nine West, Lindt and Village Roadshow Cinemas• Responsible for brand management, media pitching, social media strategy and maintainingnew business leads alongside Marketing Director• Applying creative approaches to client work and managing client relationships• Coordinating Op-Eds and features in key media outlets