Job Responsibilities:• Plan, develop and execute branding strategy for assigned products to achieve overallmarketing objectives and long term goal• Analyze current market situations, competitor analysis and identify market potentialsfor assigned products and develop a comprehensive plan to achieve predeterminedshort-term brand reach objectives as well as long term brand image building,retention and development targets• Continuous innovation in marketing campaigns and promotional plans/tools/approachto ensure the brand/marketing objective• Develop ATL, BTL, TTL campaigns like TVC, press ads, OVC, POSM placement,outdoor branding, trade marketing etc. to ensure the marketing objectives and gainadvantage over competitors • Set the target customer profile, market potentiality and develop campaignsaccordingly to ensure maximum result based on the brand guideline• Prepare and execute periodic strategic action plan (SAP) to help the sales force tobetter pursue their customers especially at the time of new product launching or re-launching of an existing product• Maintain and manage product life cycle (PLC) through new product launch plan,campaign management, strategies and brand differentiation etc• Develop target markets for assigned products in collaboration with external partieslike retainer creative agencies, event management firms etc. and internal colleagueslike retail sales team and modern trade sales team• Support the sales team to increase product visibility at the retail and modern tradeoutlets by developing product display mechanisms as well as promotional offers forboth retailers and end consumers• Organizing on ground activities like modern trade activation, different events basedon the target markets to better promote the assigned products to new customers,trial generation and retain existing customers

• Develop a clear, market-driven strategy to achieve short, medium and long termobjectives of assigned products• Analyze current market, competition, opportunities and develop a comprehensivemarketing plan/brand plan to achieve overall portfolio/products sales and profittarget• Implement marketing plan/brand through innovative marketingcampaigns/promotional plans which can fully exploit the market opportunities andinternal systems, programs and tools to ensure or surpass product objectives. Alsoensure the market growth of strategic brand(s) to create them future big brand(s) forthe organization• Design and build innovative promotional tools e.g. literature, brochure, journal, printads, digital ads, POSM etc. with updated product information having better visualtreatment and effectiveness over competition• Spend and allocate resources in line with customer profile, territory/market potentialand most importantly with the portfolio strategy• Prepare and execute strategic action plan (SAP) monthly/quarterly so that sales forcecan make their every call effectively to the right customers according to the brandobjective and strategy • Maintain and manage product life cycle (PLC) through new product launch plan,campaign management, strategies and brand differentiation• Ensure adequate resources and campaigns to develop target markets, especiallyweak zones for assigned products in collaboration with third party agencies, otheradvertising agencies, regional sales teams, trade marketing teams, outdoor brandingteams, event management teams etc. • Continuously analyze sales of assigned products and provide feedback to sales force.Support them to achieve the target in terms of product visibility and availability byproviding segment/market wise consumer and trade promotional offers• Attend in national sales meeting and do the periodical sales analysis and discussstrategies taken for coming financial period

Some of the major responsibilities during the period were:1. Developing survey plan2. Designing questionnaires3. Field visit4. Conducting Interview with beneficiaries5. Data Analysis (Both quantitative and qualitative)6. Report Preparation