Avijit Kumar Singh Email & Phone Number

Delhi, India

Delhi, India

Custodian of P&L, Channel Investment, GTM Strategy, Business delivery & Activation Plans. Driving reserve brands that include Johnnie Walker, Talisker, Singleton, Ciroc, Gordon’s , Tanqueray Gin Baileyʼs, Smirnoff and Black Dog. Reporting into Luxury Key Accounts Head▪ Responsible for Luxury On-trade business commercials for Delhi & Haryana (North 1)Directly heading a team of 8 Key Account Managers.▪ Managing P&L, BTL, business revenue, supply coordination and key… Show more Custodian of P&L, Channel Investment, GTM Strategy, Business delivery & Activation Plans. Driving reserve brands that include Johnnie Walker, Talisker, Singleton, Ciroc, Gordon’s , Tanqueray Gin Baileyʼs, Smirnoff and Black Dog. Reporting into Luxury Key Accounts Head▪ Responsible for Luxury On-trade business commercials for Delhi & Haryana (North 1)Directly heading a team of 8 Key Account Managers.▪ Managing P&L, BTL, business revenue, supply coordination and key on-trade business network strategy for India’s biggest key account region.▪ Enabling the organisation to make calculated and rewarding investment choices by devising micro-channel and micro-geography strategy along with occasion mapping.▪ Forecasting and creating potential future revenue streams by capturing, analysing and evaluating consumption patterns and market size.▪ Cross-functional coordination with Brand Marketing, Finance team, Supply and procurement teams to clock the sustainable business growth Show less

Bangalore

- Business head with full P&L accountability for Defence Channel Sales, Supply Planning & Customer Marketing for CSD Channel, South▪ Recorded highest saliency in the luxury segment with a contribution of 31% to PAN India Business.▪ Led and supervised a team of 3 sales Managers and 28 Indirect reportees; reported to the India head, CSD.▪ Drove average NSV per case growth of 27% CAGR and overall business growth of 21% CAGR for 4 consecutive years.▪ Increased sales… Show more - Business head with full P&L accountability for Defence Channel Sales, Supply Planning & Customer Marketing for CSD Channel, South▪ Recorded highest saliency in the luxury segment with a contribution of 31% to PAN India Business.▪ Led and supervised a team of 3 sales Managers and 28 Indirect reportees; reported to the India head, CSD.▪ Drove average NSV per case growth of 27% CAGR and overall business growth of 21% CAGR for 4 consecutive years.▪ Increased sales value contribution up to 12% for reserve brands & 72% for Scotches with a 19% CAGR for L3Y▪ Implemented sales management plan by an accurate and regular Pareto Analysis, Trend Analysis, Potential Mapping, and Brand Wise Headroom gauging for top accounts.▪ Improved regional market shares for Reserve brands by 67% and for BII scotch by 58% via numeric and weighted distribution brand-wise, segment-wise, and seasonality-wise.Some of the major brands include Johnnie Walker, Talisker, Black Dog, SmirnOff, VAT69, Black&White, McDowells, Signature, Antiquity Blue , Royal Challenge and others Show less

Karnataka, India

- Spearheaded sales, distribution strategy, supply operations & Customer marketing for three product categories -Stationery, Art & Craft and Professional segment consisting reputed consumer brands as Fevicol, Fevistik, Fevicryl and more.▪ Oversaw and monitored 26 products across 45 distributors, 9800 dealers, and 240 key dealers.▪ Supervised and mentored marketing team & sales team along with 17 on-role and 19 off-role employees.▪ Charted out detailed sales planning & growth… Show more - Spearheaded sales, distribution strategy, supply operations & Customer marketing for three product categories -Stationery, Art & Craft and Professional segment consisting reputed consumer brands as Fevicol, Fevistik, Fevicryl and more.▪ Oversaw and monitored 26 products across 45 distributors, 9800 dealers, and 240 key dealers.▪ Supervised and mentored marketing team & sales team along with 17 on-role and 19 off-role employees.▪ Charted out detailed sales planning & growth delivery strategies via accurate competitor & market analysis and initiative implementation.▪ Maintained an employee-oriented, high performance and productivity culture that emphasised empowerment, quality, productivity with high standards.▪ Planned and organized B2B meet-ups with institutional, category, and festive buyers.▪ Conducted depot audits and handled stock liquidation schemes; designed route plan dispatch for 35 cities.▪ Devised accurate SKU level growth plans, market penetration index, and financial discipline plans for distributors & trade partners. Show less

Gujarat, India

Headed the customer marketing team of 10 on-role and 28 off-role employees to execute field marketing plans for new and volume building segments for the Consumer Products division in Gujarat.- Forged alliances with influencers to enhance brand presence; secured most number of high potential avenue tie-ups in India.- Pioneered the execution of 3 national Pilots for market development modules for PAN India CM-Work Plan.- Program managed the entire Women Hobby Entrepreneurship… Show more Headed the customer marketing team of 10 on-role and 28 off-role employees to execute field marketing plans for new and volume building segments for the Consumer Products division in Gujarat.- Forged alliances with influencers to enhance brand presence; secured most number of high potential avenue tie-ups in India.- Pioneered the execution of 3 national Pilots for market development modules for PAN India CM-Work Plan.- Program managed the entire Women Hobby Entrepreneurship Model.- Conceptualised planning and promotional activities; broke divisional plans into short achievable goals and delegated to relevant teams.- Ideated the Merchandising and retail display drives, End user meets, Hobby teachers meet, Key dealer program for relationship management.- Aced the execution of :- monthly surge rate for low growth products, new product launches on ground, facelift of penetration index for each micro geography, Festive and institutional buyers business planning Show less

Bangalore, Hubli

As a Management Trainee,Consumer Products- Art,Stationery&Fabric(CP-ASF)division, I proficiently completed a mix of Sales and Market Development stints in Mumbai and Bangalore followed by an ASM, North Karnataka, stint.-Contributed to the implementation of 4 projects out of which 2 projects implemented at PAN India level.

Pune, Maharashtra

Completed MBA- Marketing and OperationsDetails of the projects undertaken are as follows,- Designed Management Development Program, on ‘Sales Force Management for FMCG sector’- Director's Project titled "Quality Research on Branding Practices in Rural India"- Consumer Research Project: "Consumer Buying behavior for youth on Music and entertainment"- Market Research Project:“ To determine buying pattern and status quo of Health Food Drinks brands in India”- Market… Show more Completed MBA- Marketing and OperationsDetails of the projects undertaken are as follows,- Designed Management Development Program, on ‘Sales Force Management for FMCG sector’- Director's Project titled "Quality Research on Branding Practices in Rural India"- Consumer Research Project: "Consumer Buying behavior for youth on Music and entertainment"- Market Research Project:“ To determine buying pattern and status quo of Health Food Drinks brands in India”- Market Research Project:“To determine the buying behavior of Pune citizens while purchasing a residential property”- Research Project: "To study the Brand management strategy and develop IMC Plan for Fevicol"Competitions Won:- Third Position, “MARKIT’, marketing and promotional strategy contest, organized by FMS,Delhi- Zonal round Runners up, Nissan student’s Brand manager- Finalist, ‘Mark-mesh’ and ‘Marketactic’ - Marketing Strategy events organized by IIT- Madras - First position, ‘Bizarre’- business strategy and Marketing contest at NEEV, SCMHRD - Second position, ‘Beer Distribution Game’ – Supply Chain simulation competition, SCMHRD Show less

Pune

Worked on following Six-Sigma Green belt Projects:• To eliminate the warranty defects of ORVM (Outer rear view mirror) of 'Tata Safari'• Pre-launch defect-proofing, at trim line, for Tata Storme'Project were based on DMAIC methodology, with thorough Supplier visits, process inspection, bench-marking with competitors' parts, modifying the D-FMEA & P-FMEA. It used Control charts, Gage R&R, Process capability analysis, Ishikawa analysis under different phases of the… Show more Worked on following Six-Sigma Green belt Projects:• To eliminate the warranty defects of ORVM (Outer rear view mirror) of 'Tata Safari'• Pre-launch defect-proofing, at trim line, for Tata Storme'Project were based on DMAIC methodology, with thorough Supplier visits, process inspection, bench-marking with competitors' parts, modifying the D-FMEA & P-FMEA. It used Control charts, Gage R&R, Process capability analysis, Ishikawa analysis under different phases of the project.Highlights:- Second rank among all 35 six-sigma projects done in the year 2011-12 at CVBU, Pune- Cost saved from this project was INR 37.75 lacs immediately and a permanent fix for horizon planning.- Certificate and appreciation from the GM, Operations and QA, Tata Motors, Pune plant. Show less

Mumbai

Project 1: To develop the Shop in Shop (SIS) Model for Pidilite- ‘Hobby Ideas’ stores and prepare a business development plan for scaling up.Project Objective: • To study SIS models of adjacent segments across fashion, electronics, toys and hobby.• SWOT analysis of SIS models based on primary research with stakeholders and vendors• To prepare criteria of selecting partners, negotiation boundaries and sales pitch of SIS model for rapid expansion PAN IndiaProject… Show more Project 1: To develop the Shop in Shop (SIS) Model for Pidilite- ‘Hobby Ideas’ stores and prepare a business development plan for scaling up.Project Objective: • To study SIS models of adjacent segments across fashion, electronics, toys and hobby.• SWOT analysis of SIS models based on primary research with stakeholders and vendors• To prepare criteria of selecting partners, negotiation boundaries and sales pitch of SIS model for rapid expansion PAN IndiaProject 2: Prepare a Category Management plan for optimizing the ROI of the new retail format.Project Objective: • To study the current GMROI of all the SIS and ameliorate them.• To submit a report for suggested product genre and items to be kept at SIS for business sustenance. Highlights:• First recommendation was implemented in 15 days, regarding ‘Replenishment Model”• Received Pre-placement Offer (PPO) Show less

Durgapur, West Bengal, India

• Studying Operations’ elements, under ED of SAIL Duragpur Steel Plant - Purchase, Logistics & Warehousing, Quality adherence,Manpower scheduling and Raw material planning. • Improving productivity by optimising resource conservation and yielding better quality Blooms and Billets from Modernized unit of 'Continuous casting Plant' (CCP)• Identifying and resolving different bottlenecks in Section mill and Merchant Mill.

Executive Leadership, 88%

Activities and Societies: -Member, Oxford Guild -Member, Oxford Executive Education Alumni group Final Grade: 88% Course content.

Mba, Marketing And Operations

Activities and Societies: - Core team member, Entrepreneurship Cell, SCMHRD - Ex-Member Alumni Relations Team, SCMHRD Positions.

Entrepreneurship In Emerging Economies, Business Management

-Explore how entrepreneurship and innovation tackle complex social problems in emerging economies. -Awareness of opportunities in emerging.

B.Tech, Mechanical Engineering, 1St Class

Activities and Societies: • Co-founder of 'QUASAR'- Aero CLub, the first aero club in NCR• Core team member of 'Lingua Franca'- Literary.

Ssc, English, Maths, Science, Merit Holder (90% Plus) In Both Boards

Activities and Societies: Participated regularly in - Swim-fest (District level Swimming competition), - 'Odyssey' (international Literary.