• Managed all digital campaigns for Artex Flooring and Artex Kitchen including Google, Facebook/Instagram, Yelp, and Houzz.com• Developed working relationship with local and nationwide subcontractors, suppliers, shippers and developers• Worked with web developers to launch and manage ArtexFlooring.com and ArtexUSA.com• Created project timeline and schedule for various projects happening simultaneously and work with both internal and external teams to ensure that projects are moving along properly• Helped with the launch of a 7,000 sq/ft showroom in San Francisco, CA and a 10,000 sq/ft kitchen cabinet manufacturing plant in Valencia, CA

• Managed all global paid search, paid social, and display campaigns resulting in an increase of 27% in lead flow• Redesigned and relaunched 17 PPC landing pages via Unbounce platform resulting in lower bounce rates and 14% increase in lead conversion• Worked collaboratively with field marketing team members to provide digital support for various live events and conferences in their respective regions• Worked with development and copywriting teams to completely redesign and relaunch company blog which resulted in 24% increase in blog readership and 9% increase in leads generated through the blog• Helped with onboarding of MRP Prelytix Account Based Management tool to help us better understand and target our customers where and when they were most active• Provided digital support for 4 major and 12 smaller company publications released yearly• Managed all campaigns through Oracle Eloqua to ensure proper routing and nurturing of leads from click to sale

• Managing multi million dollar yearly search/affiliate/social/display budget for Childrensplace.com• Grew total search revenue by 28% while increasing budget by only 2%• Implementing, testing, and reporting on Product Listing Ads to stay ahead of the curve and continue to win top of the page real estate space in Google and Bing• Joining forces with internal and external teams to build over 1,000 pages dedicated to each store location to help with SEO ranking and improve store traffic• Supported the real-estate team with digital campaigns to promote new store openings, store relocations, store remodels, and store closings. • Working with IT teams to implement SEO site enhancements such as proper page redirects, canonical tags, meta descriptions, Bazaarvoice Spotlights, and title tags• Supervising daily work load for a Jr. Digital Marketing Specialist. Helping with development and advancement of digital marketing knowledge and skills• Working with copywriters to write and implement over 750 pages of unique content.• Collaborating with digital creative team to design display banners to run through Facebook and Google Display Network • Creating CRM audiences to target inactive customers, shopping cart abandoned customer, and current active customers

• Managed daily paid search campaigns for six domains• Increased monthly lead volume by average of 117%• Created weekly reporting to present to the CEO and the rest of upper management.• Tested retargeting, geo targeting, and call only ads.

• Working closely with media partners to ensure that we are meeting and exceeding our monthly caps• Managing lead flow for multiple accounts • In charge of monthly billing and reconciling of partner data

• Creating and implementing new SEM campaigns for specific clients under best practice strategies.• Auditing and evaluating pre-existing Tranzact SEM accounts and websites across top tier search engines• Collaboratively working with development teams on new landing pages, with a focus on SEM performance• Managed Facebook ads through Facebook’s advertising platform.• Managing ads through PPC marketing networks such as Brokers Web and Sure Hits

• Manage PPC projects including kickoff, requirements analysis, development, testing and launch• Perform in-depth quantitative analysis of marketing campaigns and make recommendations based on analysis• Monitor and evaluate synergy between traditional and interactive marketing strategies• Manage Mobile Paid Search campaigns through Google AdWords platform• Evaluate and recommend new technologies to monitor competition and scale conversions• Collaborate with the Display team to align search and display initiatives• Actively participate in SEO and Paid Search meetings to find synergies between the two mediums and new testing platforms • Google AdWords Certified

• Traded listed equities for proprietary account with $1 million discretionary position limit • Researched equities by using technical analysis with supporting fundamentals and market sentiment analysis• Assisted other traders with respect to trading strategies and maintain a team environment• Created and managed database to monitor corporate earning dates• Trained new and existing traders in equity execution systems, research systems and technical analysis• NASD Series 7 Licensed Broker

• Organized sales presentations and provided customer service for potential and existing clients• Executed POS service as well as after sale services for list of clients• Displayed marketing materials & POS items according to company plans • Participated in Digital Life trade show in Javits Center to advertise products and services • Managed inventory to comply with daily, weekly and yearly reports• Trained new employees on company operations and sales techniques • Scheduled weekly work load for employees