Reported to the Vice President of Product Management; held various product management portfolios that included ADP Data Solutions: Analytics & Enhanced Insights, Platform & Partner products’ Integrations, used Gen AI/ML to drive tech innovation to increase adoption, and delivered end to end SaaS enterprise products.• Created and maintained a groomed product roadmap, prioritizing features and enhancements based on customer needs and research, business value, and technical feasibility.• Worked closely with stakeholders to gather, define, and document product requirements.• Partnered with engineering and UX/UI teams to ensure timely and effective delivery of product features, resolving technical issues and roadblocks, along the way. • Collaborated across departments and stakeholders, including sales, marketing, implementation, professional services, support, and finance, to ensure alignment and support for the product.• Planned and executed product launches and help provide training and support to internal teams and customers to ensure successful adoption and usage of the product.• Defined and tracked key performance indicators (KPIs) to measure product success and identify areas for product or functionality improvement.• Used data and customer feedback to drive continuous improvement of the product, implementing necessary changes and enhancements.• Achieved significant revenue and customer growth through innovative product solutions:- Generated significant revenue and high NPS within 2-3 months of launch

Reporting to the Vice President of Product Management, had full accountability for delivering the Absence Management functionalities.• Created and maintained a product roadmap, prioritizing features and enhancements based on customer needs and research, business value, and technical feasibility.• Worked closely with stakeholders to gather, define, and document product requirements and user stories for product development.• Collaborated across departments and stakeholders, including engineering, UX/UI , sales, marketing, implementation, professional services, support to ensure alignment and support for the product.• Planned and executed product launches and help provide training and support to internal teams and customers to ensure successful adoption and usage of the product.• Defined and tracked key performance indicators (KPIs) to measure product success and identify areas for product or functionality improvement.• Achieved significant customer adoption through innovative product solutions:- Built the “Carry Over Time Off Balance” feature into Absence Management based on user feedback.

Reporting to the CEO, and was responsible for conceptualising, ideating, building and launching the first market fit version of the app. Launched beta and GA versions (Entrepreneurial experience) Chief Product & Marketing Officer :-• Directed product vision, product requirements definition, and execution of the SportsPal app.• Devised and measured marketing plans, including GTM strategy and digital advertising.• Achieved 2000 app downloads within the first 30 days: total 50K app downloads• Delivered product briefing and demos, presentations on key product messages, product and market positioning to both internal stakeholders, external investors and sponsors.• Defined and developed initiatives and plans that drive product strategy, consumer advocacy and adoption• Communicated product roadmap and strategy to external investors, prospects and sponsors.

• Designed and led product experience around digital advertising, using CDP and targeted marketing tech initiatives• Collaborated with multiple stakeholders to bring products from inception to market.• Reduced Marketing OpEx by 15% YoY through Support Centre call volume deflection.• Reduced call volume to Support Centre by 20% YoY.

• Helped establish & lead the Product Digital Marketing Insights teams for IBM Software BU• Hired, set up and managed a team of eleven competitive intelligence and digital marketing analysts towards these marketing efforts – demand gen, budgeting, pricing, marketing campaigns measurement, ROIs

• Execute a strong marketing management GTM plan for both offline and digital product (DTC), using digital advertising and marketing tech and building a measurement framework that included budgeting & pricing for the product marketing campaigns across multiple media vehicles (e.g., print, TV, radio, retail, OOH, and digital) for both consumer and enterprise businesses for the Personal Systems Group BU (laptops)• Analysed historical marketing campaign metrics, factoring in business seasonality, lead generation, sales pipeline conversion rates, to calculate ROI of marketing campaigns and drive future product marketing campaign design on budgeting, planning & build future GTM plans• Create marketing and sales collateral to train cross-functional various downstream and sales teams and excite customers about upcoming features, their marketing campaigns

• Developed product marketing and customer insights for general medicine products in the Americas that provided e-marketing support in product commercialization.• Supervised a team of five e-Marketing Analysts working to provide real time support and end-to-end physician and patient/caregiver ecosystem.