Avi Maidenberg Email & Phone Number

Edison, New Jersey, United States

Edison, New Jersey

• Develop and implement annual brand strategy and budget• Develop and oversee implementation of all marketing activities - including campaigns, company events and workshops, material creation, digital marketing, and PR• Work closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with tools, programs, materials, and presentations• Explore new business development opportunities • Represent company at industry events• Undertake continuous analysis of competitive environment and trends• Serve as a member of the company's senior management

Israel

Kaiima is a genetics and breeding-technology company that dramatically boosts plant productivity through its non-GMO, EP™ technology platform.As VP of Marketing my primary responsibilities included:Marketing and Communications• Crafting global corporate brand strategy and messaging• Developing all external presentation materials• Creating executive collateral such as partner decks, board presentations and investor pitches• Representing company through public speaking engagements at industry events• Managing all PR, media relations, content development, product launches and positioning• Leading business intelligence unit in order to help drive the company's short and long-term strategies• Identifying and cultivate new international clients and prospects by analyzing market trends, deal potentials, partner’s goals and needs• Creating two of the company’s websites (design & content) www.kaiima.com www.topseedsltd.com Business Development• Exploring, driving and closing new business deals and strategic R&D partnerships• Negotiating agreements and work with legal throughout process• Attending international trade shows and conferences• Working closely in cross company departments (R&D, IP, HR) to help foster collaborations and goal achievement

Hannaton, Israel

Provided consulting services to several clients including: The Trendlines Group (Medical Devices and Agtech Incubator, The Hanaton Education Center, Shema – Israel’s National Association for the Deaf). Services provided included:Marketing and Communications• Created brand strategy, updated organizational identity, designed client presentations, developed promotional materials• Managed website development, video creation, CRM solutions, and social media marketingFund and Program Development• Cultivated international donors and prospects, conducted foundation research, and wrote grants• Worked with senior staff and board to increase donations and program participation

New York, New York

Marketing and Communications• Created and implemented brand strategy, company identity, presentations, donor reports, and promotional materials• Initiated social media marketing and management of outside marketing consulting firms• Responsible for all donor relations events in North AmericaFund and Program Development• Secured (on average) $7 million annually through cultivation of major gifts• Planned and implemented the Tel Aviv Centennial galas in the U.S. in 2009, securing new income of $800,000 and drawing over 500 donors• Managed annual budget of $700,000 and staff of 20 plus professionals, lay leaders, and volunteers

Tucson, Arizona Area

Marketing and Communications• Created all presentation materials and positioning of programming• Responsible for website development, brochures and newslettersFund Development • Secured (on average) $750,000 annually through the cultivation of individuals and foundations, as well as through grant writing and events that brought more than 600 donors annuallyProgramming• Worked with former Governor of Arizona – Janet Napolitano and State Attorney Generals to develop new chapters of the organization throughout the U.S.• Created and implemented the Tucson – Israel Business Development Initiative, which was led by former Tucson Mayor Robert Walkup in November 2003

New York, Ny

Marketing and Communications• Managed national marketing campaign, advertising, website, and brochures• Presented at national tradeshows and local eventsProgramming• Recruited 800 – 1,000 program participants annually for Taglit Birthright Israel and summer programs• Recruited and trained 50 freelance program staff• Wrote all educational materials, staff handbooks, and manuals