Avinaba Ghosh Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

• Providing executive planning support to the Chief Operating Officer encompassing the Marketing, Sales, Strategy & Operations functions for Real Estate project launches across India
• Driving organization-level strategic initiatives in conjunction with the COO, CEO & CMO by liaising with leadership stakeholders, senior managers & their teams
• Aiding the organizational business planning & execution process with Business Process Reengineering inputs derived from the Automotive & Consumer Goods industries

Bengaluru, Karnataka, India

• Marketing Leader for 3M India's Automotive Aftermarket Division (AAD) with P&L ownership for 500+ SKUs & INR 350 CR annual sales across 7 Commodity Segments
• Led AAD's New Product Introduction (NPI) team for 30+ Projects from ideation to launch with cross-functional stakeholder management across 3M (Sales, R&D, Mfg.) as well as Vendor teams
• Received "2019 Param Customer Focus Award" for collaborating with 600 Auto Dealership partners across India on a Digital-first Marketing campaign (9.2 M impressions, 165 K conversions, INR 85 CR revenue)
• Received "The 25 Award for Global Excellence in 3M Marketing" in 2018 for commercialization & launch of the Vehicle Air Care product portfolio - adding INR 26 CR to Sales at 75%+ Gross Margins
• Responsible for Product positioning, Target audience identification, Pricing management, Marketing plan development & execution across multiple segments (2W, 4W, Bus, Trucks) and communication channels
• Launched 3M Sales Aid (iPad-based Sales & Marketing enablement platform) to boost sales productivity and reduce marketing costs

Hyderabad, Telangana, India

• Zonal in-charge for Telangana & Andhra Pradesh in 3M India's Automotive Aftermarket Division with annual P&L Execution of INR 18 CR
• Turned around Zonal Sales Operating Plan performance from YTD 83% to 102% in 6 months with 23% growth YoY driven by targeted end-user campaigns for high margin portfolios
• Received the 2017 SAMMAN Award for "Higher Together" - a Marketing-led company-wide deployment campaign for Salesforce CRM platform
• Hired, trained, and managed a team of 8 Sales Executives, Technical Trainers & Distributor Sales Reps to achieve Zonal sales goals and significantly improve account coverage and visit frequency
• Identification, evaluation, appointment & training of multiple new Channel Partners in Andhra Pradesh for geographical expansion and new customer acquisition

Mumbai, Maharashtra, India

• Area in-charge for Mumbai, Thane & Navi Mumbai in 3M India's Automotive Aftermarket Division with annual P&L Execution of INR 12 CR, growing 16% YoY to achieve Area Sales Operating Plan
• Trained and managed a team of 5 Sales Executives, Technical Trainers & Distributor Sales Reps to accelerate New Product Penetration and significantly improve market share with Tier-II Accounts
• Secured multiple high-value Key Accounts through a consultative selling approach of Customer Journey Mapping, impactful product trials and promoting compelling business opportunities
• Created and implemented a new framework of Account-Channel mapping to minimize partner conflicts and foster collaboration

Master Of Business Administration (M.B.A.), Sales & Marketing

Activities and Societies: Head of Chapter Meets (India) @ Alumni Relations Cell - NMIMS 2014-15

Bachelor Of Technology, Electronics & Telecommunication Engineering

Indian School Certificate (Isc)