• Develop and implement strategic international marketing plans and product positioning strategy.• Market research and collaborate with international partners.• Research and develop pricing policies and recommend appropriate sales channel.• Ensure project milestones are met adhering to approved budgets.• Stay abreast of changes in the new market expansion environment to make dynamic changes in our brands market positioning.

Account Manager across vertical - managed creative delivery (working with clients and internal design team), optimized campaigns per designated KPIs, and delivered reporting to clients on a weekly, bi-weekly, and monthly basis. Also worked with internal partners to improve processes as well as participating in pilot beta for the rollout of Amazon's unique sales metrics that is now available to all advertising clients.I've worked on various high visibility digital media campaigns with many Fortune 500 companies. Key responsibilities include educating clients on Amazon's suite of innovative advertising products and identifying opportunities to promote brand awareness and drive sales on Amazon.com. During each campaign, I analyze sales reporting metrics to implement optimal solutions to exceed the clients stated KPI's.Optimization Specialist solely focused on managing the optimizations of all Amazon O&O properties over the course of a year-long pilot beta. This also included building out a workflow and refining process as learnings were applied in order to gain efficiencies. The success of this year-long pilot beta resulted in the formation of a new team of Campaign Analysts.

• Support product development efforts by creating functional specifications based on business requirements and developing go-to-market strategies and value proposition statements for new products• Define processes and best practices to gather business requirements and manage project plans, schedules, deliverables, action items, milestones, task assignments, scope, and risks• Develop client proposals, forecast future trends and build marketing strategy ideas to optimize targeting of customers

• Successfully implemented and showcased the power of data mining algorithms in driving customer engagement • Performed rigorous analysis of various customer touch points to drive customer loyalty using effective strategy • Responsible for client requirements gathering, scope documentation, project schedule and milestones. Managed end to end ETL process, data cleansing and data preparation

• Identified process redundancies to reduce the overall campaign delivery timeline by an average of 24 hours• Successfully delivered campaign platform for small to medium sized banks to operate and manage end to end campaign delivery solutions• Planned and designed campaign testing and quality assurance

• Developed and implemented automated quality check and helped client save 25% of FTE hours• Automated marketing campaigns and introduced agile methodology to reduce delivery time of digital campaigns• Responsible for planning and estimation of marketing campaigns, project timelines and resource estimation• Responsible for implementing training plans for new hires to ensure quicker on boarding of resources

• Successfully optimized marketing campaigns and automated campaign reporting to help client save ~12% of the overall budgeted cost• Collaborated with client to implement forecasting and analytics tool for targeted customer marketing • Led the CRM marketing campaign team of 12 for managing B2C campaigns• Managed the design and development of the customer segmentation and profiling using SQL

• Optimized processes and reduced implementation lifecycle by 2 months. Helped reduce cost by over 20% for clients• Successfully implemented tracking management system using Oracle Siebel CRM for a leading logistic company of Australia• Developed and delivered hybrid VPN (home grown BT product) for telecom giant of UK using Siebel