Avinash Bm Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Highlights:- Achieved 20.3 M $ in 2023 by creating business transformational offerings for Global Food & Beverage companies. Digital transformation project for Global beverage giant to increase Away From Home beverage consumption with QSR through OFA channel. POC in India market, Post POC project will be scaled across the globe. Built End to End Digital transformation conversational commerce platform for Indian FMCG Giant to streamline their ordering process from Kirana stores to Distributors to promote specialty products through sales team to increase penetration and margins C-Suite pitches created & presented to CXO level leadership on TCS solutions Building unique Co-Innovation partnership with START UP’s focusing on solving larger challenges for Food & Beverage customers, this partnership has led to present innovative propositions to customers Business consulting for global FMCG companies across India & APAC market by driving thought leadership  Creating tailored solutions keeping customers priority inline across FMCG industry by evangelizing platform offerings Build thought leadership & leveraging area of expertise and drive revenue growth to the Unit’s strategy, support capability sales and delivery at target accounts level Hunting for new opportunities with existing customers through proactive approach through providing industry insights and tag along our offerings for digital transformation.  Mentoring, coaching 22 team members consist of Business Analyst & Research Analyst to create thought leadership proposals to win business by identifying potential opportunities/RFI & RFP’s. In-depth understanding of industry, product & offering to bring eco system between internal & external stakeholders to increase revenue, improve customer experience Align with customer’s team to come up with best fit product/solution for respective market/category/brands Understanding customer domain, landscape & business priorities

Bengaluru, Karnataka, India

Building leadership connect within the organization to play advisory role for current & prospective F&B customersCollaborate with cross functional teams to build industry, business & technology solutions for RFI and RFP floated by global customersAssisting global F&B companies to adopt robust strategy to achieve consumer intimacy Strategic solutions to drive growth & transformation through digital technologies Research & assist consumers with industry, business & technology trends for future expansion & growthHelping team to engage proactively to position offerings & solutions in RFP pursuitsDemonstrating thought leadership in industry forums & publications to showcase capabilitiesBuilding & nurturing team to create assets, develop competency & solutions on continues basisDrive Thought leadership, best practices and create PoV in the Sales and Marketing area

Bengaluru, Karnataka, India

 Heading South, West & North business for HORECA & KA business. Established independent institutional (HORECA) sales team network across region. Currently, the distribution is spread across over 12 major cities servicing to numerous key clients in the HORECA industry Overall responsible for planning, executing the HORECA sales & marketing plan to ensure that the sales team meets the set sales targets of (a) revenue generation & margins (b) client identification, conversion & retention (c) New customer acquisition (d) strategically developing & implementation of the marketing initiatives (e) ensuring strict credit control with distributors within the agreed credit policy.  Growing the business of HORECA & KA business for Seasoning, Marinations, Coating solutions, Gravies & Glaze mix products. Took charge of the business with 17.12 cr PA in Jan 2019 closed it at 26.28 cr with the growth of 35%. 2020 Closing figures is 12.40 Cr (COVID Hit), Closing figures of 2021 till Nov is 38.42 Cr Re structured the business plan for 2020 considering the pandemic situation, Formalized Strategy to acquire snack processors, Meat processors & Regional QSR by launching 18 new products in snack & Marination’s in Processor market to set monopoly and capture the Blue ocean business in COVID time. Spearheading marketing initiatives like Customer innovation day, Aahar, Participation in Food Expo’s and other customer facing events Guiding & helping 15 member’s team of Sales & marketing executives, Territory Managers & Regional KA managers to achieve organizational goal in terms of achieving sales numbers & marketing initiatives Meticulously conducting market research on industry trends, competitor activity, global trends in terms of product launch/Re launch & newer trends to capture customer nuisance.  Conceptualized & launched Alternate protein & Plant-based products for the Indian market.

Bangalore

 Grew South business of HORECA & KA for Bakery , Patisserie & Chocolate products in Food Service market Outlined a long term strategic roadmap for the business growth for the region with 30% + Took charge of the business with 10.79 cr per annum in Dec 2016 and closed 2017 with 14.12 cr in sales with the growth of 31%. Till Oct 2018 achieved the sales of 15.43 Cr with the growth of 28%  Planned, Strategized and executed to deliver aggressive growth numbers to over achieve the target for 2017 & 2018 Spearheading marketing initiatives like Customer innovation day, Aahar, Food Expo and other customer facing events Guiding & helping 12 member’s team of Sales & marketing executives, Territory Managers & Regional KA managers to achieve organizational goal in terms of achieving sales numbers & marketing initiatives Meticulously conducting market research on industry trends, competitor activity, global trends in terms of product launch/Re launch & newer trends to capture customer nuisance.  Training the team on behavioral aspects to develop their skills to provide better service to customers and achieve high retention rate Provide new product ideas to R & D & Marketing by taking the market feedback and competitor activity Keeping track of distributor payments to have healthy working capital in the organization.  Improved product projection from 59% to 73% to cross forecast accuracy matrix at global level

Bangalore

 Conceptualized , Strategized and started business for BrandMarks sports, Building sponsorship marketing and on ground marketing & advertising for sporting events  Single handed connected with marketing agencies, teams and organisations who own or lease the sponsorship rights  Handled sponsorship marketing for IPL, Different Indian cricket series in India and outside India, Pro Kabbadi, Karnataka Premier League , CCL, MCL Dubai & Sharjah, Player’s imaging rights, on ground advertising Meeting & Presenting different sporting events to CMO, CEO and Directors of the company and develop business relationship with existing clients for continues participation  Creating Innovative plans by Designing, implementing and facilitating for brand, product or services through creating 360 degree marketing plan Negotiation discussion between team and clients for costing and marketing deliverables, Ensure compliance are meet before singing for the association Co-Ordinate between Companies and property holder for different advertising & marketing activities like Digital media announcement’s, logo presence , players presence for meet and greet , ad shoot , Photo shoot, Press meet Etc  Research & create funnel of clients who would be interested in participating in sporting event’s, Sourcing the concerned marketing , advertising or branding heads or the decision makers in the companies through various channels like job portals, Linkedin and reference  Meeting the decision maker's in the organization and presenting the customized sports marketing proposition which will suite the organization to promote the brand, product or services

 Grew Karnataka & Tamilnadu business for Nutrition& Wellness and Beauty range of products with business value of 160 Crs in distributor sales + 18 Crs in B2B & KA Sales Total of 172 Cr in 2013  Launched Dynamite men’s range of products Personal care & Attitude women’s range of personal care. Devised the end-to-end marketing plan, product positioning, area of operation & sales projection on regional basis. Outlined a long-term growth through strategic roadmap for Karnataka & Tamilnadu for food supplement product penetration. 1st Phase (For Karnataka) 2009 to 2012, (For Karnataka & Tamilnadu) 2012-15. Took Charge of Tamilnadu business at 50 Crs in Nov 2011 and have increased the same to 67 Cr in 2013 with the growth rate of 34%. Guided team of 28 sales associates & 8 Trainers Enhanced service level by increasing Front End & Backend Infrastructure by opening 8 Ordering centers/ 3 Pickup hubs. Building market reputation through CSR Projects. Conducting Regular Press Conferences & Media interactions for new product launch.  Conducting consumer awareness programs on Health & Nutrition through distributors, follow it up with order taking sessions to boost immediate sales

Bangalore

  Handled top 250 distributors of Karnataka & Tamilnadu who contribute 82% of the business Enhanced Front End Retail & Backend Infrastructure by opening 8 pickup stores/ 3 Warehouses/ 6 Delivery Hubs.  Increased Initiatives for Consumer Access. Enhanced Service levels to customers. Enhanced focus on statutory compliances. Focus on Corporate Social Responsibility Projects to enhance company reputation. Conducting Regular Press Conferences & Media interactions to enhance company reputation.Handling team of 18 members consisting of SE, TM & training executives

Bangalore

 Effectively grown the sales of SME India business from USD 5 million (24 Crore PA) in 2007 to 8 million sales (39 Crore PA) in 2008 heading 8 member telesales & inside sales team to drive large opportunity sales within the Small & Medium Enterprises business through key account management Focused on driving 40% sales from enterprise (Servers / Storage / Networking) products to drive bottom-line. Drive repeat business from selling , Third party software , Dell Services , Peripherals to increase the revenue Responsible to discuss, negotiate, Counter offer & close the deal’s  Mentor, Coach and motivate the team to achieve the individual target month on month.

Bengaluru Area, India

 Proficiently grown the sales of Training, PR , Media & Events to corporates by Successfully delivering individual business target of 1Cr PA with Team Target of 8 Crore through 5 Sales Managers Meeting the Marketing, Corporate communication & HR Manager’s in the organization and provide a 360 degree offerings to promote their products & services Effectively managed the process sales life cycle through generating leads, cold calling , meeting the concerned ,presentation, understanding the requirement, Pricing, negotiation, Singing the document & delivering the best result

Master'S Degree, Strategy & Marketing, 3.1/4

Activities and Societies: Actively participated in students led initiatives for Industry connect program Actively participated.

Master Of Business Administration (M.B.A.), Marketing

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor’S Degree, Marketing/Marketing Management, General

Marketing/Marketing Management, General