Avinash Chavan Email & Phone Number

Bengaluru, Karnataka, India

Develop a digital marketing strategy for the organization by integrating digital marketing tactics (Search Engine Optimization, Search Engine Marketing, Social Media, Email, PPC and Remarketing) to increase brand awareness and generate leads.• Collaborate with internal teams/agencies to execute digital marketing campaigns across multiple channels• Own responsibility for the lead management• You will be working with the business head to create new product positioning creatives, campaigns and presentations for the upcoming launches.Develop the marketing and promotional plan and collaterals for all trade shows, conferences, channel partner networking events and internal events.• Develop, maintain the database, and share promotional toolkits or brochures for the sales team and channel partners.• Identify trends and insights and optimize spend and performance based on the insights.• Analyse customer experience across multiple channels, device, and customer touch points.

Bengaluru, Karnataka, India

Leveraged best practices in strategically managing the marketing team while bolstering over 60 email marketing campaigns to maximize revenue over the 2022 and 2023 years.▪ Served as a mentor and coach to 4 off-track associates by conducting performance appraisals and providing training opportunities for career growth, resulting in the promotion of two mentees and performance improvements for two associates.▪ Encouraged the development of associates to optimize performance & enforced SOP and wiki for better structure &time management.▪ Designed marketing emails using HTML and CSS while integrating client requirements like A/B testing and ETL output on campaign setup.▪ Directed quarterly/annual planning of event strategies for high-priority/demand generation emails such as Prime Day & Virtual Summit.▪ Optimized systems workflow by managing inflow/outflow, capacity planning, utilization management, automated dashboard development, and report generation for better visualization and consumption for a broader audience in the organization.▪ Facilitated effectual communications for projects by leveraging problem-solving skills and process knowledge gained through experience.

Bengaluru, Karnataka, India

Served as a subject matter expert in capacity planning and execution of more than 70 marketing and advertising projects while conducting market research, analyzing consumer data behavior, and generating reports on marketing and sales metrics.▪ Collaborated with content and design teams to conceptualize new email designs, components, & ads to increase CTOR and CTR.▪ Worked on different assets such as email management, webinar, Lego pages, interactive guides, and email bar raiser.▪ Owned individual high-impacted projects like international expansion parity for deploying new marketplaces in the campaigns.▪ Led the execution of increasing international reach of mass emails and fostered good working relationships with stakeholders.▪ Tracked KPIs, providing insights and recommendations to the marketing manager and stakeholders, increasing respective CTOR.▪ Fostered stakeholder communications and expedited leadership connections by providing high-level overviews and reports.▪ Exceeded expectations through increased international expansion (IX) parity of emails in eight countries by at least 80%.

India

Facilitated digital media campaigns utilizing different campaign tools, social media communications, customer relationship management (CRM) strategies, and unique processes, which enabled the smooth completion of requests, hence exceeding brand goals and expectations.▪ Recommended in a VP-level meeting with leadership to be part of a new pilot project due to expertise in HTML, CSS, and SQL.▪ Recognized for delivering exceptional email templates and supported to start the new marketing asset production (MAP) processwith two resources in Bangalore with most of the team abroad and now expanded to 14+ resources within two years. ▪ Trained in the end-to-end process, including email campaign creation using the Optimo tool, email template creation using the Sonar tool, and setup campaigns using Optimo, AdLoc, Amazon String translator, and ETL targeting.

India

Streamlined content review for compliance with guidelines and distributed content to multiple online channels and social media platforms while approving/disapproving submissions based on policy guidelines and thoroughly checking content for quality and accuracy.▪ Executed content audits to identify gaps and redundancies of content, proofreading and copyediting content for content accuracy.▪ Collaborated with the relevance and moderation team to review Amazon ads to improve Amazon Machine Learning and SEO.▪ Served as an Appeal Handler to audit team data for batch processing and feed them to Amazon Machine Learning and SEO algorithms.▪ Developed critical reporting for products and moderation team, including WBR, MBR, and key reporting for various stakeholders.