Avinash Galav Email & Phone Number

Singapore

Heading Network's business (Channel distribution, Ad sales & Marketing) with complete responsibility of driving P&L growth in the APAC region. I handle business for following channels in APAC -- SONY Entertainment Television (SET)- SONY SAB- SONY MAX- SONY YAY!Key Responsibility Areas :- Explore, negotiate and exploit Sony Pictures Networks channels distribution opportunities, ensuring that the best deals including sales/sponsorship's are achieved.- Develop the distribution revenues and reach of Sony Networks Channels via new deals with broadcasters of any type. - Servicing of affiliate accounts, contract renewals, overseeing correspondences with internal departments to ensure fulfillment of affiliate commitments, and identifying potential up sell opportunities.- To develop Knowledge and relationships within the APAC markets, with an ability to tap into the business community to access research/market intelligence- Participate in the development and execution of social media campaigns to tap into and engage audience interests and support business objectives.- Track market trends and partner developments and provide thought leadership in linear and digital distribution to the overall business.- Collaborate with a variety departments including Legal, Programming, Finance teams to ensure all assets, strategies, goals and timelines are met. Work with technical teams to process and seek clearance on commercial and material questionnaires as and when needed.- Develop and implement strategy to grow the ad sales business in the APAC region.- Appoint key partners in all markets to streamline business growth.- Ensuring P&L Management of Marketing Expenses for the entire year for all projects.- Implementation of local programming, events and on ground activation initiatives.- Spearheading Interaction with vendors / suppliers / on ground production agencies etc. - Developing & maintaining a database of suppliers and promotional agencies.

Singapore

Key Responsibility Areas:- Develop and implement strategy to grow the ad sales business in the APAC region- Appoint key partners in all markets to streamline business growth - Liaise with programming team on regular basis to plan weekly promo and monthly programming chart - Ensuring P&L Management of Marketing Expenses for the entire year for all projects- Implementation of local programming, events and on ground activations initiatives.- Coordinate with important internal stakeholders like programming, traffic, sales support, finance & Legal departments ensuring all compliances are adhered to.- Spearheading Interaction with vendors / suppliers / on ground production agencies etc. - Developing & maintaining a database of suppliers and promotional agencies.- Continuous interaction and build relationships with internal / external customers. Achievements:o Been Instrumental in growing ad sales business for the network in APAC region.o Appointed exclusive partner for Hong Kong market to grow ad sales business locally.o Opened up new markets such as Hong Kong and Thailand, and started generating ad sales revenue.o Successfully organized 2 big ticketed sold out on ground events in 2016 (Club MTV presents Badshah live) and 2017 (MTV Unplugged with Rekha Bharadwaj, Harshdeep Kaur and Rasika Shekar) for the network in Singapore.o Activation of several on ground events across APAC (Singapore, HK & Australia) to promote the big tickets shows. Following were the events -  Colors Talent Hunt JDJ Spotlight  Colors Singing Megastaro Managed to open up additional source of revenue for the network in form of event sponsorship's.o Successfully got the local content produced and launched (Salaam Namaste Singapore - 12 ep of 30 minutes each) on Colors APAC feed.

Singapore

Key Responsibility Areas:- Responsible for ad sales revenue generation, achieving revenue targets by optimising territory potential.- To identify, qualify and secure business opportunities by cultivating and maintaining mutually beneficial business relationships with current and potential clients.- Effective co-ordination & execution of consumer marketing campaigns with in deadlines. - Reporting and presenting monthly performance, market scenario, competitive activities, future plans etc.Achievements:• Started off in a market where channel had minimal presence and independently built up relationship with clients which ensures the regular flow of business from all across APAC region.• Organized luncheon for Star Hub front end sales/tele caller’s employees to encourage them to upsell/cross sell network channels proactively. • Successfully closed several TV partnership deals with event companies all across APAC region.

London, United Kingdom

Responsibilities:• To identify non TV clients and activate them on channels.• Sell sponsorships on various exhibitions.

Ma In Marketing Strategy, Strategic Marketing

Dissertation submitted on : consumer behavior : case study O2

Post Graduate Diploma In Digital Business, Digital Business, Distinction

Successfully passed PG Diploma in Digital Business from #Emeritus in affiliation with #ColumbiaBusinessSchool.

Bachelor Of Business Administration (Bba), Marketing

H.S.S, Senior Secondary

Post Graduate Diploma, Digital Business, Distinction