Analysis • Analysed shopping behaviour of ~1000 customers in categories of biscuit, cereals, trail mix & protein bar• Performed external benchmarking of packaging strategy with Britannia, ITC, Parle & Cadbury snacksImpact • Increased e-Commerce sales by ~20% MOM by introducing new focus mix across leading e-grocery stores• Redesigned Distribution plan & store-wise marketing for 3400+ Modern trade, Cash n carry outlets• Recommended strategies on New Product Expansion & Point of Sale Materials (POSM) implementation

Role• Critically evaluated the Institutional business (IB) & it's various aspects for Boehringer Ingelheim, India• Worked with the Market Access team to analyse & come up with a structure to improve operational efficiency Analysis & Impact • Designed & conducted detailed qualitative interviews with 18 senior managers & Director of IB Division• Conducted Secondary research on IB across Indian Pharma MNCs | Analysed sales data to determine trends• Recommended an optimized IB structure to maximize business potential | Presented to Managing Director

Generated Rs.20 lakhs revenue for the company through the sale of financial products in 2 months• Only intern (out of 5) to be awarded best intern for generating the highest business for the company• Ideated and implemented strategy for new client acquisition while working with sales and marketing team• Scoped 15 new clients generating income of Rs.15 lakhs in 2 months by using new marketing strategy• Improved sales conversion rate by 15% by analysing macroeconomic indicators| Arranged 30+ meetings

Pioneered Rs.35 lakhs business by procuring 8 HNI clients for the company in 45 days of internship.• Analysed Rs.30 crores worth portfolio of 15 clients and suggested changes to enhance the portfolio• 20% increase in teams sales cycle conversion rate through rigorous follow-ups & enhanced team sales pitch• Gauged the attractiveness of 1000+clients on the basis of liquidity, return, invest. horizon, tax & risk• Evaluated 20 mutual funds while working on a project titled “comparative analysis of the mutual fund.”

Worked on a project titled “marketing research on consumer behaviour towards online offerings.”• Collected 300 surveys from customers to understand the need gap analysis of the company products• Company accepted and implemented the proposal to sell online movie tickets for theatres in Delhi• Responsible for creating brand awareness by carrying out various events across colleges in Delhi