I am a Product Designer with 7+ years of experience focused on developing scalable design systems and creating user-centred digital experiences. My background in front-end development enables me to bridge the gap between design and functionality, resulting in solutions that are both visually appealing and highly effective.I specialise in:✧ Design Systems Architecture: Building modular and scalable design systems tailored for multi-brand platforms, ensuring consistency and adaptability across various products.✧ User Experience Design: Enhancing user engagement through data-driven design strategies, leading the complete product design process from concept to execution.✧ Accessibility & Compliance: Prioritising accessibility by implementing WCAG 2.1 AA standards, ensuring a more inclusive design.✧ Cross-Platform Design: Creating seamless user experiences across different devices and platforms.I am passionate about mentoring junior designers and fostering a collaborative environment where innovative ideas can flourish. My goal is to continue creating intuitive designs that not only meet business objectives but also enhance the overall user experience.