Lead Software Engineer with more than 8 years of experience in the business development processes and B2B/B2C marketing. Define appropriate operational metrics aligned with business goals; establish process for measuring, tracking & driving continuous improvement of these metrics.Skilled in handling pricing strategies, competitor & market analysis, new product roll-out and targeted marketing. Expertise in managing development &implementation of promotion plans and handling communication for Brands including all above the line and below the line activities. An effective communicator & team leader with strong analytical, problem solving & organisational abilities.As a Industry research expert, experienced working in Retail & Pharma industries to execute multi-channel campaigns.Handling the pre-analysis data & post analysis of product launch. Work closely with all the vertical heads to understand their marketing requirements, review and ensure the strategic objectives are well understood & executed by the team.