Avinash Rodrigo Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Based out of the regional office in Dubai, I am responsible for driving digital marketing initiatives across the Middle East, Europe, India, the Indian Ocean, and the Americas. My role involves developing and executing comprehensive digital and social media marketing strategies to drive revenue growth across e-direct channels, enhance brand awareness and foster customer engagement.

Abu Dhabi, United Arab Emirates

Responsible for strategic marketing initiatives to elevate brand visibility and boost guest engagement at both Shangri-La and Traders Hotel, Qaryat Al Beri, Abu Dhabi. My responsibilities encompassed a blend of creative and analytical tasks, including the strategic planning of paid social media campaigns, content creation, public relations, and cross-platform digital management. This role also included collaborating closely with the regional digital marketing team, to maintain a cohesive and impactful digital presence for the brand.

Colombo, Sri Lanka

As the Digital Communications Manager for Shangri-La Colombo and Shangri-La Hambantota, I developed and implemented strategies to enhance e-direct presence and loyalty programs, while supporting global marketing initiatives and measuring campaign performance. I played a role in crisis management and the successful relaunch of Shangri-La Colombo in June 2019. My responsibilities also encompassed organic and paid social media strategies, content creation, online reputation management, and fostering strategic partnerships.

Colombo, Sri Lanka

Personal Highlights:Responsible for BAR segment (avg 40% segment mix) | Launch of EKHO Hotels Website | Project lead for STAAH Booking engineHotel strategy for public room rate packages and seasonal offers - Brand.com & OTAContent management for official websites - Galle Face Hotel & EKHO HotelsSocial media marketing strategy and implementationDigital distribution - Opera/TravelClick/STAAH Project management - Galle Face Hotel and EKHO hotels website and channel management setupSpearheaded monthly reporting for Sales and Marketing teamSupporting strategic partnerships and influencer marketingOverlooked the public relations department in the absence of a head of department from Nov 2016 - Aug 2017

Coordinating marketing material for campaigns and promotions for Cantaloupe Hotels and CliqueSupporting strategic partnerships and influencer marketingContent management for the official websiteCoordinating off-season strategy for both Digital and conventional marketing communication streamsPlanning and implementing media FAM trips to Cantaloupe Hotel properties for international PR agenciesEvent and promotions managementSupplier relations & strategic partnershipsOverlooking private events and functions at Clique

Sri Lanka

Social media marketing strategyCoordinating marketing material for campaigns and eventsSupplier relations & strategic partnershipsEvent management and promotionsLiaising with acts, both local and internationalWeekly/monthly reporting Supervision of maintenance at all venues

Sri Lanka

Handled inquires from international travel agents Constructed itineraries for inquires from international agencies for inbound travelInvolved with operations, interacting with clients upon arrival on a 'Meet and greet' basis

Education record

Education record

Education record