Avinash Singh Email & Phone Number

Mumbai Area, India

GM & CDIT Marketing for West (Maharashtra, MP, Chhattisgarh, Gujarat & Goa)• Brand visibility and creating awareness• Representation Q Kitchen Appliances and Cookware range in consumer fairs, expos and trades • Responsible for all the marketing movement in west• Creating a balance between push and pull factor in trade market• Tracking competitors marketing movement within the territory • Coordinating with different stake holder like sales team, dealers, distributer, buyers end consumers to understand the market• Support function for sales team to meet their target sales numberQ Shop Marketing for Gujarat & ROM (Food & Non Food)• Understanding the acceptance of Q Shop products and designing the campaign• Creating a maximum visibility platform for Q, to stand across the big players (HUL, P&G, etc.) • Media Planning for marketing quarter (period)• Identifying the star product across the segment and pushing it for loyal acceptance • Continuous tracking of rival brands marketing exposer ATL & BTL• Festive season media planning for Q in Print Media, OOH, Radio Spot, Movie theaters• Coordination with agency and production team for Q Kitchen Appliances and Cookware range TVC with Priyanka Chopra• Association of Q Shop in Events, In film Promotion and parties Collateral Management• Utilizing POS as a tool in trade marketing• Collateral strategic allocation, on the basis of feasibility, visibility, need and requirement• Understanding and delivering the marketing requirement from the ground team• Vendor management• Coordination with vendor for the collateral productionMarket Analysis and Product Benchmarking• Tracking the competitor brand products, market feedback and market expectation• Creating a comparison and differentiation between Q and other competitor on regular basis • Creating a sweet spot between consumer expectation and product offering

Mumbai

Responsibility (PAN India) –•Understanding the clients brand right from its inception till its current stage•Identifying the advertising requirements of the brand keeping in mind its strategic goals•Coming up with ideas on which the campaign needs to be based. Thus bridging the differences between consumers' current perceptions of the brand.•Campaign planning, computing & analyzing budget and amplification of the campaign.•Co-ordinate with the client’s key contacts on timely basis to ensure effectivity of the campaignSome of Important Projects –•Castrol – A Durashield technology education & demand generation campaign for tractor owners in rural markets in 11 different states driven by sales•Tata Nano – A demand generating campaign (for sales), highlighting USP’s of New Tata Nano 2012 in 2 tier cities of Maharashtra•Taaza – ‘Taaza Pehchaan Manch’ – Event for women in 2 tier city in UP (Ethawa and Varanasi), empowering them for being an entrepreneur fallowed by a 360° pre publicity campaign aimed at enhancing brand salience •Hindustan Unilever Limited Multi-Brand – Internationally acclaimed award winning campaign “Khushiyon Ki Doli”. Reached 10 million house hold where even electricity is not possible.•Star Plus – “Pehchan Nayi Soch Ki” a TRP generation, 20 Back to Back events in LC1 towns, with .3 million live audience (Men & Housewife, 60:40). More than 3.5L household direct contact (D2D) and 1 lakh plus people in each state were interacted as pre-publicity. With respect to that Star plus stood first position in TRP rating with 28 points in MP•Mumbai Indians – Hype generation experiment with augmented reality setup in three top malls in Mumbai. Virile amongst all age group (12 to 75), individual, family and group etc. and registered more than 750 entries for the innovative experienceOther Projects –1. SBI Gram Sabha (Brand Recall)2. Mahendra Finance (Consumer Engagement Campaign)3. Godrej Expert (PR Campaign)4. Diageo (Sampling)

Noida Area, India

Responsibility –•Conducting a survey for Airtel data product•Analyzed and evaluation of the data collected through the survey.•Target the companies on the basis of survey.•Approaching the company and setting an appointment to close the deal.•Designed and implemented the data base of the SME Segment Company/ Colleges in Greater Noida.Achievements –•Given a highest prospect of 7.5 lakhs to the company (3.5 lakhs were converted).•Supervised the collage segment for data product.•Maximum cold calls converted into prospects.•Performed best among the group of trainees.•Consulted to maximum (more than 80) colleges in Greater Noida.•Meet maximum number of client.•Completed assigned project within 45 Days. (After this sales project was for 15 Days)

Pgp (Mba), Marketing

Activities and Societies: Industrial Study: Telecom Industry for Data Usage in Pune (Service Marketing) Odyssey, Pune for Shopper.

Bachelor Of Commerce (B.Com.), Commerce