Member of Global Leadership Cadre (GLC) - a premier B-school leadership program that allows associates to work across verticals and challenging roles in sales, strategy or consulting.

- Organiser, TechStars Startup Weekend in partnership with Google for Startups, IMT Ghaziabad, 2020- Program Manager, Hult Prize, IMT Ghaziabad, 2019- Senior Member, MHRD Institution’s Innovation Council (IIC), IMT Ghaziabad, 2019-2021Key Assignments/Initiatives:- Launched Season 1 of Entrepreneur Speaks – a YouTube podcast series with notable founders and Venture Capitalists- Recruited and mentored junior members of Entrepreneurship Cell, 2020 – 2021- Managed Industry Interface and expanded the mentor network for E-Cell

Project Title: Marketing Strategy for Hyperlocal Customer Targeting for Mahindra GlydDeliverables/ Recommendations:- Reduced customer acquisition cost- Identified and benchmarked customer acquisition strategies of 11 hyperlocal companies across Mobility and Delivery verticals- Identified leveraging factors across Awareness, Consideration and Engagement stages of the customer journey and delivered learnings and recommendations from the benchmarking process- Conducted 24 in-depth interviews of Mid-Senior level executives across Delhi NCR and Mumbai qualifying under Glyd’s customer archetype- Ideated and delivered 4 unique business development proposals, developed customer walk-throughs, calculated customer acquisition potential and estimated cost of implementation for each proposal- Identified 2 unique alternate demand models for afternoon and weekend demand- Developed a FY 2021 Marketing calendar for the brand

Key Responsibilities:- Delivered market research leading to crucial improvements in product design for the company’s flagship biomedical device - Enabled a feasibility study and gauged viability for an upcoming coconut-based local beverage product- Launched hiring campaigns for new recruits and facilitated onboardingKey Assignments/ Initiatives:- Organised an Entrepreneurship development workshop for 120 students in collaboration with MITE, Moodbidri - Created social media content and initiated ad-campaigns on Instagram and Facebook

Key Responsibilities:- Conceived business plan, designed business strategy, headed project operations and marketed GPS tracking services - Created app wireframe to facilitate Android app development- Executed GPS hardware device installations for client vehiclesKey Assignments/ Initiatives:- Represented Unotrack in local and national expos for product promotion- Hired interns and enabled technical training programmes- Participated and won Business Plan Competitions

Received a Government fellowship along with incubation and a monthly stipend to work on an IoT telematics venture, Unotrack