Avinash Tripathi Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Heading Buying and Merchandising for Godrej Natures BasketAwarded Top 100 Retail Minds(India) from Asia Retail Congress & CMO Asia• Part of Leadership team in redefining strategy from World Food store to Daily food delight. • Focus on strengthening fresh portfolio- Fruit & Vegetables, Meats& Seafood,Bakery & Dairy with range uplift across good, better & best price points. This helped in significant increase of NOB's, Bill penetration & ABV.• Driving availability with range rationalization across the assortment & finalize core assortment for each cluster of store basis size & catchment(A,B,C & D clustering).• Working very closely with vendors on forecasting based model to improve availability.• Pricing strategy in fresh fruit & vegetables, Raw fresh chilled meats & Grocery implemented to have competitive price points to tackle Price perception.• Introduce OPP(Opening Price Point) range in each category to increase bill penetration & establishing Natures Basket new value proposition of Daily food Delights.• Re-Layout of the store basis the sales mix and given prominence to fresh categories & given upfront placement to drive footfalls & bill penetration. • Merchandising guidelines given for each category & worked out brand level planogram which resulted in huge uplift in sales.• Redefine Own label architecture basis new value proposition & role; (Healthy Alternatives- Focusing on Health), (L'Exclusif, L'Exclusif Indian Selection- Focusing on Indulgence) & (Natures- Focusing on non value added & commodity range)• Own label is very important & fastest growing growth lever contributing 13% to overall sales• Invited by Flanders Investment & Trade(Consulate General of Belgium) to participate in Food Seminar in Brussels• Invited by India food Forum as Key Speaker & Panelist in Category Conclave- "Driving Retail Shelves to Higher Profitability"

Mumbai

Heading Buying & Merchandising for Godrej Natures Basket which is Premium neighbourhood Omnichannel Gourmet Retailer with focus on World Food.Awarded Cochran Fellowship from USDA(U.S. Department of Agriculture) in U.S. Organised Retail & E- Retail in July 2016.• Responsible for Offline as well as Online business.• Online business is significant part & contribution of 8% to the overall sales.• Delicatessen, Fruit & Veg, Grocery, Dairy, Bakery, Cheese, Wine & Beer, Indulgence, Instant foods, Additives & Preservatives & Fresh food are major categories. • Managing Private label business with 5 brands- L’Exclusif, Healthy Alternatives, Desi nature, World Chef & Get Natures Best with 10% market share & very strong growth lever for the company.• Premium packaging, pricing & strong supply chain resulted in Strong P&L of Private label.• Liasoning with Niche Gourmet players & established SIS concepts with strong profitability eg- Loose tea theater, Loose coffee, Loose spices, Granary concept, Nut butter concept, Breakfast bars etc.• Played imported role in finalizing differentiated assortment for Gifting which is integral part of Natures Basket & a very important growth lever.• Growth of 25-26% YOY with double digit mature store growth from last 2 years.• Invited by State Government of Victoria to attend the Food and Beverage Trade week in Melbourne, Australia • Invited by ECRM U.S.(Efficient Collaborative Retail Marketing) to participate in Europe food & confectionery EPPS focus sing on Branded and Private Label Dry Food, Confectionery, Snack, Natural and Organic products• Invited by JETRO(Japanese External Trade organisation) to participate in Super Market Trade Show in Tokyo Japan with focus on Own Label

Mumbai Area, India

Looking after Breakfast Cereals, Confectionery, Instant & Ready food, Dairy & Frozen foods Portfolio nationally. Also responsible for International business of Future GroupPart of core team in launch of Premium food format- "Food Hall" in May 2011 with the concept of "Discovery of food"• Managing strong relationship with Confectionery companies like Cadburys, Nestle Perfetti etc in driving more than 50% growth in Chocolate & confectionery business.• Establish single bar chocolate sales in big-bazaar which led to huge growth of Chocolate category • Partnership with leading International companies like Lotte India, Ferrero India & Mars India in driving consumption of imported chocolates & Biscuits • Driving Gifting as a concept & partnering many International partners in designing innovative packs/range with aggressive pricing & it resulted in upgrading customer which led to high consumption.• Partnership with Trade commissions of embassies in organizing different country specific festival & promoting different cuisines. For eg- Italian food festival, Mexican food festival, Japan Mela etc.• Invited by SOPEXA India for sourcing mission to France & participated in SIAL Food festival in Paris• Invited by SUSTA for sourcing mission to Atlanta & Newyork & participated in Summer food fancy show which is one of the largest specialty food fair• Invited by Philippine Trade & Investment centre for VIB Programme of International Food Exhibition(IFEX) Manila, Philippines • Invited by AMEC to participate in Alimentaria exhibition held in Barcelona, Spain• Invited by CIBUS for participating in CIBUS food fair, Parma Italy• Invited by SISAB to participate in International trade fair of food & beverages held in Lisbon Portugal• Participated in ISM, Cologne, Germany which is one of the largest confectionery fair in the world• Participated In Gulf Food festival(Dubai)& liaison with different companies in introducing their products in our stores

New Delhi India

Jan 09- May 2010(Gurgaon)• Developed SIS Model in convenience store (5000sqft) and launched the brand “HAPPY STORE” in Pune, Nagpur & Delhi with stores achieving the break even.•Heading the overall business for HAPPY STORE & responsible for P&L of the format Dec 07 to Dec 08(Mumbai) Worked as Category Manager for Processed Food & staples Aligned to CEO - Indiabulls Retail Services Ltd.

Mumbai Area, India

Handled Processed foods category in bigbazaar nationally which contributes about 35% of overall Food business.Got certificate from Cadburys for completion of "Category Management training"conducted in Oct 2007, Mumbai.• Processed food Portfolio includes Beverages, Snacks, Additives & Preservatives, Dairy, Frozen, Ready to cook, Ready to Eat, Health foods & Baby foods. • Planned width and depth of the assortment ensuring category growth.• Determine the footage requirement for the sub- Categories being handled, so that the optimum range can be displayed while delivering the planned returns per square foot.• Develop planogram and optimum visual merchandising for business result and in store experience.• Develop and implement competitive pricing strategy that delivers value to customers.• Establish collaborative retailer/supplier relationship to maximize terms discounts, promotions, good fill rates & other income to improve sales & margin of the category.• Played Key role in innovation of concept - "Sabse Sasta din"- 26th Jan led by major discounts on key FMCG brands which resulted in increase in consumption.

Post Graduate Diploma In Agri Business Management, Marketing

Post Graduate Programme in Agri Business Management

Master'S Degree, Horticultural Science

MSc. Ag in Horticulture with specialization in Pomology(Fruit Science)