In the past 10 years, as a Founding Director at Argience, I have led the envisioning, strategy & delivery of amazing digital experiences and digital products using a systematic Product Lifecycle Management Process for clients seeking to build better Digital futures.I have driven the creation, strategy and implementation of a framework that uses scientifically proven creative, engineering & design approaches to create powerful digital experiences & products for our clients and one that is designed to attract, engage and delight customers. This approach has enabled impact for our clients by converging their Business goals, User needs and Brand objectives, improving performance and reducing failure rates. In the last decade, I have led Argience to become a top award winning firm with a team of multi-industry experts with over 30 years of experience at startups to Fortune 500 companies.

At Argience, we started a consumer Internet Project Qureka, that intended to help discover people, information through their interests.To enable this, I patented a new user experience for the web, defined & managed the product strategy and led the development of a product that created highly relevant content and people recommendation algorithms, resulting in building a strong and relevant interest graph.As an innovative acquisition and revenue generation model, I proposed holding interest based live events on the platform. By hosting Bollywood personalities for promotional and launch events, the platform acquired more than 50000 monthly active users in a period of 6 months.

My role as Director of Digital products was to work with the CEO and the senior management team to transform the firm into a Digital-first organization with Branded E-commerce at the core of it.This required a Digital Strategy with implementation of cohesive and well aligned advertising, marketing & commerce automations and a complete technology stack that included the creation of 1. A ground-up Digital Technology, E-commerce and Digital Marketing Strategy2. Envision, strategize and deliver consumer products and a Branded E-commerce portal for customer acquisition, engagement, conversion with a great UI/UX3. Strategize and lead teams to deliver Technology driven enterprise-wide products for streamlining functional and organizational processes, employees & channel partner management. 4. Ownership of the Digital Marketing and Advertising stack across Social, Email, Marketing Automation Implementation, Social Advertising & Conversion Rate OptimizationThis resulted in 300% growth & profitability was achieved in 6 months of strategy implementation. Other notable results included:1. Reduction in customer acquisition cost by 50%2. Reduction in cost of customer activation by 65%3. Increase in Net profit per unit sold by 60%

India.com's flagship cricket portal (Cricketcountry.com) wanted a refresh of the Digital Product strategy, User experience design and have someone drive their technology teams to deliver the same.Over a period of a year, as a consultant, I led and drove multi-disciplinary teams - senior management, design, development, marketing and content teams to consistently achieve increased user growth goals (acquisition, engagement) keeping Brand goals in mind for each of the 4 quarters.

I started my career at Webaroo, a leading Internet startup. My primary role was to work with the Senior Product Management team in the conceptualization and launch of multiple Web, Mobile Internet and SMS based products for consumers. My core deliverables included * Research and analysis of markets and competitors. * Understanding and analyzing user needs. * Defining navigation flow for the products * Creating preliminary designs/mockups, working with graphic designers on the UI and user experience * Work closely with the development and QA teams to develop and launch the product. * Working with external partners to achieve product objectives.