Responsibilities• Lead a team of 80+ to deliver Revenue & EBITDA across cable-tv business and indirect broadband business.• Direct Call Centre operations and customer care teams across 85 retail outlets.• Spearhead retention and usage enhancement across the 3 verticals.• Develop products and services across cable TV, broadband and OTT

Sales Responsibility• Created strategy for cold calls, funnel development, partner management, territory development and closed deals within assigned geography Created Key partnerships with a wide range for service providers for telco’s• Manage CXO/CEO level relationship in key and strategic accounts in the region • Responsible for New Business Development and Channel Partnership in the region• Manage and maintain relationships with partners & suppliers to initiate reciprocal business• Developed a keen understanding of products and services, responding to client needs to ensure accuracy.Key Partnerships:• IOT Products – With GlobeTouch as a technical partner to place products at Airtlel Africa & Safaricom• Partnered with Subex & Mobileum for SS7 security & FMS product placement at Airtel• Working with Mobileum for product placement at Airtel Africa• Partnership with Technotree for product placement at Airtel Africa

Resposibilities• Growing CMS & RMS• Revenue & Brand Management• CVM & Segmentation• Product Development & Launch• Customer Portfolio ManagementNotable Highlights:• 30% Growth in data revenue despite major issues on network merger• Saved GHC 4.5 Mn in Rev & 500,000+ customers from churn (resulting from defective Bluefissh SIM unable to migrate to the Tigo Network within 50 days by launching USSD instant SIM swap• Merged products & segments of two networks during a merger• Unification of two CVM platforms & campaigns

- Revenue Responsibility- Customer Value Management- Retention & Churn control- High Value Base ManagementNotable Highlights• Led Ghana to top Revenue Growth chart for Africa across 17 countries in Q4 2015 & grew GR continuously post Dec 2013 after continued de-growth. Net Revenue grew 19.5% YoY on a normalized basis in FY2015• Increased RMS in Q4 2015-16 & Q1 2016-17 for Airtel Ghana• Met 99% of Annual Operating Plan for Net Revenue in Q1 2016-17 (In spite of adverse decisions by the regulator that impacted GR by over 30)• Identified & reduced Underperforming 3G sites by 3% QoQ through targeted data campaign• Launched Sika-Korkor a disruptive Data plan for zones with the least data subscriber penetration (BA/North/Volta) regions & help increase data penetration by double digits Month on Month

Revenue Planning- Developing pricing and yielding strategies for the company’s revenue department to achieve maximum revenue growth and profitability. - Data Analytics and In-sights for Innovation and Strategic Decisions- Validate all Price Propositions, which are planned to be launched, as a neutral Vertical, to ensure that the Proposition meets the overall business objective- Analyze Customer & Business impact of all new Propositions launched, so that a corrective action / learning can be takenResearch:- Assist research agencies and partake in Consumer, Retail, Network & Brand research and provide insights to business.- Drive research projects derived from research findings and ensure timely completion & effectiveness.- Adhoc dip-sticks to find out product or service efficiencies- Monitor and evaluate execution of our research programs: - Mandatory Group-wide Research – Brand Health Tracking, Retail Audit & other trade surveys, Customer Satisfaction Measurement, Pricing Studies. - Adhoc Research – Product Developing pricing and yielding strategies for the company’s revenue department to achieve maximum revenue growth and profitability. Geo Marketing:- Work closely with network & business teams on site profitability and productivity- Market Evaluations for new coverage sites, coverage improvement and Capacity sites- Projections of the business viability of the proposed site Capex and establish the return on the proposed investment by estimating the traffic, customers and anticipated revenue. - ROI site Analysis and understand reasons for sites underperformance by visiting and work closely with commercial and technical teams to ensure the recommended actions are implemented accordingly.

Responsibilities:• Developing pricing and yielding strategies for the company’s revenue department to achieve maximum revenue growth and profitability. • Customer Acquisition & Product Development• Revenue and Market Planning• Revenue and usage enhancement• Products and promotions • Pricing management• Consumer usage revenue analysis• Trade marketing and engagement programsNotable Highlights:• Launched & Managed Flytxt a third party, real-time, base management & usage enhancement tool delivering 4% targeted Base revenue growth MoM• Launched life Insurance in telecom in partnership with MicroEnsure, paid through recharges got 14% penetration within 2 months of launch• 100% Subscriber & Rev growth in 2010-11• Established customer segmentation based on usage & revenue for enhanced brand positioning with targeted ATL & BTL engagement programs

Key Deliverables:Product development & configuration to achieve revenue targetsLaunching Usage Enhancement & Retention SchemesRetention of existing prepaid baseMaintaining healthy REC and REC churn monitoringMapping consumer behaviour and create segments based on usage & demographicsInteraction and managing synergies with other departments for product launch and for disseminating info of new product/initiatives.Compliance with internal processes & TRAI guidelinesCompliance with budgeted costsTackling Zero usage.Notable Highlights:Achieving the prepaid usage & retention revenue targets in a competitive industryDelivering error free services by adherence to various processes.Managing the usage enhancement activities (necessary product and tariff changes) while retaining focus of revenues.Managing internal processes and interdepartmental working

Responsibilities:Postpaid Business Development for East & Central DelhiChannel DevelopmentCustomer Acquisition Market IntelligenceProduct DevelopmentUsage & RetentionNotable Highlights:Established Post-paid Distribution for newly developed central Delhi Region.Launched an drove successful sim acquisitions for the sales team helping in increasing acquisitions by 30% in FY2008-09 Developed a retail engagement program rewarding key retailers on quantity and quality KPI’sLaunched Prepaid Voice bundles with 360 degree adverting and drove bundle penetration to 36% of prepaid nase within the financial year

Responsibilities:Customer Acquisition & Product DevelopmentNew Product Configuration & LaunchAnalysis and MISElectronic RechargeNew Town LaunchNotable highlightsIncreased easy charge penetration to 90%Launched and managed Prepaid Fixed wireless phones as a product categoryLaunched Airtel advantage SUK and increased SIM acquisitions by 30%Executed a Quantity Purchase Scheme (QPS) for retailer to drive tertiary sales of SIM cards achieved 50% increase in tertiary

Six Sigma Yellow belt project : Increase in percentage of active easy charge outlets to 75%Six Sigma Green belt project : Increase in Easy Charge-II penetration.Implementation of M- Commerce in UP (West) & Uttranchal.; Organization: Idea Cellular Limited Dehradun.Topic : Comparative Analysis in Post-paid & Corporate Connections in Dehradun Zone.