- Developed and implemented strategic marketing plans to launch sharpely and drive brand awareness in the fintech industry.- Led the creation of compelling content for digital marketing channels, including social media, email marketing, and blog posts.- Spearheaded marketing automation in collaboration with an external marketing agency. Utilized data analytics from Moengage to identify customer insights, trends, and opportunities for optimization.- Managed the budget allocations for marketing campaigns to optimize ROI and drive user engagement. This resulted in a 40% reduction in CPA in the span of six months.

- Spearheaded the proof of concept project for capability development in Machine Vision- Collaborated with cross functional teams across different verticals to push through bottlenecks of the project-Awarded Spot Award for successfully incorporating Machine Vision division at Baroda office

- Achieved 20% cost decrease and 35% decrease in assembling time by facilitating in Power unit redesign project- Received Spot Award for successful and before time completion of Power unit redesign project

- Gained basic understanding of industrial UPS system and various processes related to manufacturing of UPS system.- Learned about various materials for core and winding and process used in the manufacturing of Transformers for UPS.- Learned about non-technical aspects of company and process flow.

- Understood the types and working of various solar panels and working of ITC room- Gained knowledge about operation of control room and working of switchyard and ATC- Learned about phenomenon of faulty underground cable and detection of the same