Chief Of Content And Marketing
Current- Developed and implemented strategic marketing plans to launch sharpely and drive brand awareness in the fintech industry.- Led the creation of compelling content for digital marketing channels, including social media, email marketing, and blog posts.- Spearheaded marketing automation in collaboration with an external marketing agency. Utilized data analytics from Moengage to identify customer insights, trends, and opportunities for optimization.- Managed the budget allocations for marketing campaigns to optimize ROI and drive user engagement. This resulted in a 40% reduction in CPA in the span of six months.