Mr Jha is an IIT Delhi alumnus and technology professional with over 10 years of experience. He ventured into the challenging IT Industry in 2009 and his first foray into the industry was Smart School Infrastructure management.In April 2011, he turned his passion for technology into mykiranadukan.com, which was 1st online grocery store at that point of time in India.Having gained vast experience and working in IT environment, he clearly understands the customer’s mindset and the latent truth that, ‘stay ahead in the game is the only way forward. Later he went on to start India’s first App only platform for diagnostics tests. There was not a single platform that could help, screen, track and act on health data to help people to take an informed decision regarding check-ups from the right labs at the right price. He wanted to structure the haphazard healthcare services and the non-standardised pricing in India, where he built Direct2lab.com.When the pandemic hits the country in 2020 he realised that change in the Retail business is inevitable and those who will adopt it will be better positioned. However, a world-class technology at an affordable price and making it available to the Indian masses can be just a daydream. To break this myth Mr Avinash Jha launched RewardsPlus a friend for Indian retailers. At RewardsPlus he is instrumental in bringing high-quality technology and analytics to Indian retailers.