Cynosure Software Solution is one of the leading digital advertising companies in India that offers various digital marketing services such as EMAIL, SEO, SEM, and SMM among others. We render our services to 300+ Clients from various industries across the world.Roles and Responsibilities • Ensuring campaign deliverability and reaching lead cap as per the client requirement. • Optimizing, analyzing and updating the database and email assets on a regular basis to ensure optimal campaign performance and proper targeting.• Having regular interactions with sales, operations and execution teams to ensure smooth workflow.• Implementing advance targeting methods such as retargeting opens and clicks to increase performance.• Coming up with new marketing strategies to increase overall client performance and revenue. • Keeping a track on domain reputation, I.P reputation, opt-out base, spam rate, and other key points to increase campaign inbox rate. • Improving webpage domain authority, keyword optimization, and content planning for increased Website traffic.• Preparing Weekly, quarterly and annual reports to track KPI(Key Performance Indicators).• Managing and optimizing search/display ad campaigns while maintaining budgets and report generation for improved campaign performance.• Identifying and creating appropriate social media channels to improve Client Company branding and reach.• Managing and running paid social media campaigns to increase followers and customer engagement.

Way2Online Interactive India Pvt. Ltd. is a digital advertising company with more than 11 years of industry presence. With more than 100 million audience base and 3000+ granular level targeting parameters and sending 3 billion emails per month, they stand as the market leaders in the industry.Roles and Responsibilities.• Responsible to handle Email Marketing operations and Mobile Application Marketing.• Interacting with the sales team on a regular basis and updating them on campaign performance.• Managing execution teams and ensuring email deliverability.• Working on ad server technology (HitPath) and other email related technologies.• Generating reports with metrics such as volume, opens, clicks and conversions and analyzing them to optimize the performance on the campaigns.• Analyzing data base and adding data points based on the user behavior. • Keeping a track on domain reputation, I.P. reputation, rejection rate, spam rate, and other important key points. • Developing and running Application ad banners and monitoring them for all key metrics.• Introducing and implementing Social Media Marketing campaigns to increase application awareness and promotions.• Helped with content planning and keyword research according to client requirements.