✓ Build strategy to drive business through digital transformation .✓ Directly managing the company's digital communication stack including website, blog & LinkedIn pages. ✓ Designed and executed all digital collateral (including redesign of the Omnify website) across a 30-day sprint.✓ Drove and implemented a content strategy targeting different stages in the conversion funnel including the creation of email newsletters, white papers and articles. ✓ Instrumental in Omnify's re-branding process of on-line and off-line marketing material and ensuring brand consistency across all communication channels by translating it into a compelling storyline and visual identity.✓ Developed a marketing automation system for all email marketing initiatives based on customer insight & analytics.✓ Gathered and analyzed data on marketing campaigns, and presented key marketing KPI’s to determine areas of improvement and provide insight.✓ Rich experience with design tools such as the Adobe Creative Suite, Figma and Sketch for creating and collaborating on digital campaigns and social media. ✓ Review new technologies and keep the company at the forefront of developments in digital marketing.

Marketing & Digital ✓ Architected a clear and consistent brand identity for company brands such as Deck, Pitch Deck, and Sales Deck with core platform positioning and, product messaging to grow end-user awareness.✓ Designed and executed all digital collateral (including website) across a 60-day sprint resulting in enhanced ROI through an increase in subscriptions by 43%.✓ Drove content strategy for organization-level and product-level collateral, and identified structural and editorial ways of demonstrating product value to customer, increasing user engagement and inbound sales. ✓ Initiated consumer dipsticks practice to gain valuable feedback on product features, as well as insights on consumer demand.✓ Derived KPI-driven digital strategy through monitoring and reviewing of website traffic reports.✓ Gathered and analyzed data on marketing campaigns, and presented key marketing KPI’s to determine areas of improvement and provide insight.✓ Rich experience with design tools such as Invision, Zeplin, Adobe Photoshop and Sketch for creating and collaborating on digital campaigns and social media. Business Development✓ Charged with overall business development including development of strategic partnerships, account strategy development, prospecting and, most notably, growing new SBUs.✓ Directed all sales activities to achieve budget for team revenue with individual annual PnL from successes in client acquisition and strategic partnerships.✓ Developed and executed a strategy to leverage non-subscription revenue streams via high-margins services division.✓ Mentored and coached sales team to meet and exceed sales targets; widened customer base by over 4X.

Business Development✓ Driving business development and cross-sell opportunities across business lines, coverage of financial sector developments and, participation in investment banking road-shows.Relationship & Account Management✓ Managing active relationships with financial institution & corporate clients, liaising with clients and, managing internal stakeholders to facilitate efficient on-boarding.Banking Process Analysis and Improvement✓ Monitoring interbank processes and framing resolutions to key challenges, while identifying opportunities for service enhancement and reduction in operational risk.Analytics & Risk Measurement✓ Monitoring of the Net Open Position of the Bank, computation of FI/ALM PnL and, provision of contract valuation to clients which helped Asia-Risk keep peak risk metrics in limit.Significant Contributions ✓ Met revenue targets with key transactions including a marquee EQD transaction during the insurance industry regulatory clampdown.✓ Selected as the BNP Paribas, India WIN Candidate – 2007 for global executive management training.